SAVING face

EDITOR’S COMMENT
The rise of the skincare-obsessed tween seems to

NEWS
Gen Z becoming increasingly knowledgeable about skin, says

PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world

5 skinfluencers to follow
These five UK-based skinfluencers are ones to follow on social media, whether you want to boost your knowledge

Insider Beauty
Our exclusive monthly benchmarking stats for each sector of the market

Insider Spa
The January 2024 data reveals that

Insider Nails
January was also a positive month for

Zero-rights employees
The rules around self-employed workers in salons have long been open to misinterpretation and abuse, but a new wave of “no-rights employees” is making things increasingly complex and unfair, writes Hellen Ward

ASK THE experts
Our beauty experts answer your questions about every aspect of running a salon or spa business

on the SCENE
Behind the scenes at the parties, launches and events in the world of beauty, aesthetics, spa and nails

Talking to… SOPHIA AZIZA
The celebrity brow artist and PB London 2024 speaker tells Lollie Hancock how she built up her A-list client base and the skills it takes to go it alone as a brow tech

NAIL AESTHETICS to know
Kezia Parkins takes a deep dive into the “cores” and “aesthetics” that will be dominating the TikTok feeds of your clients to become top nail trends of spring/summer 2024

SPRING ZING
1 OPI Paint and glaze it with OPI

SPRING INTO ACTION
Set up spring success for your salon and get your business growing with Treatwell

BOLD is back
Despite moves towards more natural make-up in recent years, our experts predict that bold looks will be back as the industry enters its “mob wife” era and elevates old trends for 2024. Lollie Hancock reveals the looks your clients will be dying to try

HERE COME the tweens
More children are becoming interested in skincare as their access to content on social media increases. Ellen Cummings explores why this might be cause for concern

INTERNATIONAL Brands Pavilion
Discover the global brands exhibiting at PB London as part of the International Brands Pavilion

SAVING face
Collagen banking is the latest buzzy phrase taking over the skincare sector, but what does it actually mean? Ellen Cummings gets the lowdown

Strong foundation
Clare Porter, owner of Fountain Beauty in Guildford, tells us why she takes on apprentices, how she’s tackled the recruitment crisis, and what it takes to run a successful salon for over 16 years

Blurred LINES
As more aesthetics clinics add a wellness element to their offering, Lollie Hancock investigates why the lines between medicine and holistic wellness are becoming increasingly blurred

ARE YOU A micromanager?
The recruitment and cost-of-living crisis is breeding a new wave of micromanagers in salons across the UK. Valerie Delforge explains why it’s happening and how you can shift your mindset and work patterns to become a stronger leader

CLEAR run
New treatments offer options for clearer, brighter skin and we try some therapies with holistic elements

Hands up
New launches this month include skincare to treat the hands and feet, as well as some hot new nail colours 

FEELING THE HEAT
Champion sauna master Pavel Poliacek, who works at The Spa at Galgorm in Northern Ireland, tells Ellen Cummings about the benefits of aufguss and how competitions can boost skills