EDITOR’S COMMENT | Pocketmags.com

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As we head into the festive season, and what we hope will be the first “normal” Christmas since 2019, it’s reassuring to see new research indicate that clients across the UK plan to spend more on pre-Christmas professional treatments this year in spite of the ongoing cost-of-living crisis and rising household costs. Brow styling and gel manicures look set to be among the most popular bookings (see page 11).

To make sure you’re at the top of your game for these in-demand services, our lead brow feature uncovers the trends set to shape the market into 2023. From lamination to embellishment, and bleach brows to a whole rainbow of colour options, discover the hottest looks, and the products and treatments that can help you create them, from page 42.

We also look into the current trends in skincare this month with TikTok’s questionable face-icing craze coming under the spotlight on page 50. As the experts advise, applying ice directly to the skin may not offer all the benefits claimed, but there is a definite place for cold therapies in facial skincare, and our accompanying treatment focus on page 52 outlines some of the newest devices that let you tap into the cryo facial movement in a more effective way.

Making sure active ingredients are as effective as they can be is also a hot topic at the moment, with advances in technologies that help drive ingredients into the deeper layer of the skin (see page 64) as well as new encapsulation methods that allow for timed release of actives, helping to reduce irritancy and oxidation and allowing continuous benefits over a longer period of time. Find out more about how they work on page 56.

However you choose to update your business to stay on trend in 2023, we hope you find what you need in this issue.


This article appears in December 2022

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This article appears in...
December 2022
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As we head into the festive season
Brits set to spend £3.1bn on pre-Christmas beauty
We take a look inside PB’s digital world
Our exclusive monthly benchmarking stats for each sector of the market
The new year is fast approaching, and this
Nails is an area of the industry
Is the Customer still KING?
In an increasingly faceless corporate world, Hellen Ward asks, is beauty the last industry that truly cares about customer service?
ASK THE Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
SPLIT the cost
If you have a self-employment business model, Beu software could boost your profits by 20%
The winner of PB’s Skin Clinic of the Year 2022 award tells Ellen Cummings about her passion for transforming skin, how she maintains a happy team and why aesthetics regulation is a must
2023 brow trends
In recent years, the turnover of brow trends has been faster than ever. From the bold “Instagram brow” of 2015 to the recent return of ’90s thin brows, it’s hard to gauge what will be the standout looks for the year ahead, so Kezia Parkins asks the experts
1 Brow FX Brow Gel Mascara with Fibres
THE truth ABOUT skin icing
As more people on social media take to icing their faces to solve a multitude of skin issues, Ellen Cummings asks the experts whether it really works
Some of the best facial treatments that use cold to soothe clients’ skin or target aesthetic concerns
Treating PCOS in SALON
With polycystic ovary syndrome affecting 10% of those who menstruate, Lollie Hancock asks the experts how you can help treat symptoms in salon
Time-release skincare is booming in popularity, but how does it actually work and which ingredients is it needed for? Kezia Parkins gets the lowdown
Spotlight on... SALICYLIC ACID
Salicylic acid is a skincare ingredient often used in the treatment of oily skin, blackheads, acne and breakouts. Ellen Cummings speaks to the skin experts to understand how it can be used in salon and at home
TECH & touch
Hands-on therapy and advanced technologies come together in this month’s pick of the new treatments hitting salons and clinics
Products formulated to enhance the effects of tech-based aesthetic devices are among this month’s launches
with... Lan Nguyen-Grealis
Beauty therapist and business owner Abi Oleck talks to Ellen Cummings about her mission to raise awareness of women’s health issues
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