1 mins



Nails is an area of the industry that has a space for everyone, whether you want to specialise and find your niche, or to be an allrounder covering all bases.

However, it may be that the majority of your work comes from one service, depending on trends and your clients’ lifestyles. Currently, gel polish is the most popular service with your clients, with 56% of you reporting this as the main focus of your business, while acrylic nails are seeing a dip in popularity at only 8%.

Something that supports this wide range of services is the inspiration provided by nail brands on social media, whether it’s nail art ideas, useful tips, information on the latest trends and releases, or communication with your peers. When it comes to the most inspirational brands to follow on social, CND (26%) and The Gel Bottle (24%) came out on top with our survey’s respondents.

On the spot

What are your most popular services with clients?

1. Gel manicure (56%)

2. Gel pedicure (28%)

3. Builder gel (17%)

4. Callus treatment (17%)

5. Polish manicure (11%)

6. Acrylics (8%)

7. Polish pedicure (6%)

53% would remove a client’s gels or acrylics if they were applied by another nail tech

Which brand has the most inspiring social media?

1. CND (26%)

2. The Gel Bottle (24%)

3. OPI (15%)

4. Glitterbels (12%)

5. Jessica (9%)

6. Gelish (6%)

7. Artistic (5%)

Month in numbers

146 nail treatments performed on average per week in October

METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email and social media from November 5 to November 14, regarding business for the month to October 31. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.

This article appears in December 2022

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This article appears in...
December 2022
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