COPIED
1 mins

DIGITAL

PROFESSIONALBEAUTY.CO.UK

We take a look a look inside PB’s digital world

@face_matters_: 

“So important to support one another and spread the word too. Word of mouth is always the best.”

This month we asked you… if you offered clients virtual consultations in lockdown, will you continue when you reopen?

Yes  58%

 No  42%

Hot Topic

ASA bans Instagram influencers’ tanning ads for using “misleading” filters

Iona Relf, owner of Salon U in Walmer, commented: “I’m so pleased to hear this. I created a survey for my clientele a while back about filters and I had interesting feedback. Some said ‘if people want to use filters then they should feel free to do so’, which I agree with, but I also had my thoughts confirmed when others admitted that they use filters on almost all their photos now. These clients said that they did so because when the see their photos without filters they feel ugly. I hope this is the start of more natural photos, giving women confidence in their own skin.”

@AFFINITYCOUCHES: “Read the ‘HOW TO COPE WHEN A LONG-STANDING CLIENT DIES’ article. Something we don’t like to THINK ABOUT but it can and ALMOST CERTAINLY WILL HAPPEN TO YOU AT SOME POINT IN YOUR CAREER. Check out @pro_beauty for more great articles.”

Hot Topic

PB Upskills webinar: five steps to salon retail success online and offline

Rosie Jackson, owner of Balance Skincare in Woodbridge, Suffolk, commented: “Just wanted to say a big thank you to everyoneinvolved in setting up these excellent PB Upskills webinars. I’ve learned somuch and gaining CPD credits is a bonus. Consultant Valerie Delforge is trulyinspirational and her retail webinar made so much sense. Retailing really isvital to our business, regardless of whether you are [based] in a salon or workalone.”

Follow Professional Beauty…

Instagram

@pro_beauty01 

The team 

@eveoxberry

 @mini_pauley 

@eleanorvousden

Twitter

@pro_beauty 

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This article appears in April 2021

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This article appears in...
April 2021
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EDITOR’S COMMENT
As we prepare for reopening, I know beauty
NEWS
Organic and natural beauty sales up 13% during
A SAFE BET
Take the blood sweat and fears out of waxing with Hy-Wax, the waxing system for post-Covid-lockdown hygiene and safety
ENTRIES NOW OPEN
With reopening day in sight, it’s time to get recognition for your business to help grow your revenue and client base.  Here’s how to enter the Professional Beauty Awards 2021
PROFESSIONALBEAUTY.CO.UK
We take a look a look inside PB’s digital world
MORE IN STORE
Many salon owners have begun selling products online to create a new income stream during lockdowns and beyond. Digital expert Kate Woods outlines the five key things to do when creating an online store for your salon
INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market
INSIDER SPA
OLIVER BONAS Spa operators across the country are
INSIDER NAILS
A lot of you are upgrading your treatment
ELEVATE OUR SECTOR
We may not have had a VAT cut in the Budget but this is not the end of the fight to get tax breaks or recognition for the industry, writes Hellen Ward
ASK THE EXPERTS
Our beauty experts answer your questions about every aspect of running a salon or spa business
TALKING TO… JAMES HARKNETT
The celebrity spray tanner and global creative consultant for  Fake Bake shares the secrets of his success with Amanda Pauley, covering his rise to the top, advice on landing TV work and why this summer will be a lucrative one for tanners
SMOOTH DELIVERY
Pregnancy and postnatal waxing is big business – get it right and you can attract a whole new client base to your salon, finds Eleanor Vousden
SOFT OPTIONS
Some  of the best professional products and training to help you get ahead in pregnancy and postnatal waxing
UNDERSTANDING HIV IN BEAUTY
Our expert panel debunk some of the myths surrounding HIV and beauty treatments, covering status disclosure and the law, medication interaction, and how to adapt your consultation forms. Amanda Pauley reports
SOLID STRUCTURE
In the fourth article in our acrylic nails troubleshooting series, nail tech Tinu Bello explains how to get your arch placement right
LETTER OF THE LAW
Coronavirus brought with it an ever-changing set of management  challenges, David Wright explains how the pandemic could shape the future of employment law for salons
NEXT LEVEL
Ramp up your advanced treatments menu with these new devices that harness radiofrequency, water-based technology and more
FRESH START
As salons and spas plan for reopening day, this month’s launches include sanitisers, skincare saviours and some exciting rebrands from major names
FORWARD THINKING
Becky Woodhouse, chief executive of multi-site group Pure Spa, reveals how she transformed her business model during Covid-19 lockdown and the qualities she thinks are key to strong leadership
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April 2021
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