Professional Beauty - April 2021

In this edition


EDITOR’S COMMENTAs we prepare for reopening, I know beauty
NEWSOrganic and natural beauty sales up 13% during
A SAFE BETTake the blood sweat and fears out of waxing with Hy-Wax, the waxing system for post-Covid-lockdown hygiene and safety
ENTRIES NOW OPENWith reopening day in sight, it’s time to get recognition for your business to help grow your revenue and client base.  Here’s how to enter the Professional Beauty Awards 2021
PROFESSIONALBEAUTY.CO.UKWe take a look a look inside PB’s digital world
MORE IN STOREMany salon owners have begun selling products online to create a new income stream during lockdowns and beyond. Digital expert Kate Woods outlines the five key things to do when creating an online store for your salon
INSIDER BEAUTYOur exclusive monthly benchmarking stats for each sector of the market
INSIDER SPAOLIVER BONAS Spa operators across the country are
INSIDER NAILSA lot of you are upgrading your treatment
ELEVATE OUR SECTORWe may not have had a VAT cut in the Budget but this is not the end of the fight to get tax breaks or recognition for the industry, writes Hellen Ward
ASK THE EXPERTSOur beauty experts answer your questions about every aspect of running a salon or spa business
TALKING TO… JAMES HARKNETTThe celebrity spray tanner and global creative consultant for  Fake Bake shares the secrets of his success with Amanda Pauley, covering his rise to the top, advice on landing TV work and why this summer will be a lucrative one for tanners
SMOOTH DELIVERYPregnancy and postnatal waxing is big business – get it right and you can attract a whole new client base to your salon, finds Eleanor Vousden
SOFT OPTIONSSome  of the best professional products and training to help you get ahead in pregnancy and postnatal waxing
UNDERSTANDING HIV IN BEAUTYOur expert panel debunk some of the myths surrounding HIV and beauty treatments, covering status disclosure and the law, medication interaction, and how to adapt your consultation forms. Amanda Pauley reports
SOLID STRUCTUREIn the fourth article in our acrylic nails troubleshooting series, nail tech Tinu Bello explains how to get your arch placement right
LETTER OF THE LAWCoronavirus brought with it an ever-changing set of management  challenges, David Wright explains how the pandemic could shape the future of employment law for salons
NEXT LEVELRamp up your advanced treatments menu with these new devices that harness radiofrequency, water-based technology and more
FRESH STARTAs salons and spas plan for reopening day, this month’s launches include sanitisers, skincare saviours and some exciting rebrands from major names
FORWARD THINKINGBecky Woodhouse, chief executive of multi-site group Pure Spa, reveals how she transformed her business model during Covid-19 lockdown and the qualities she thinks are key to strong leadership
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