Professional Beauty
Professional Beauty


1 MIN READ TIME

Insider spa

Miss Selfridge

It was a difficult month for the UK spa industry too as operators dealt with the blow of a second enforced closure during November. To stay in touch with clients and keep revenue up, just under half (45%) of you were doing home deliveries of products to your regulars, while others were strengthening their online services such as digital masterclasses/tutorials and e-commerce. Digital vouchers were the biggest earner during this time for nearly a third of you (31%).

Find out how PB Award-winning The Spa at Galgorm has weathered the Covid-19 pandemic and is maintaining a healthy profit by taking advantage of the growing UK staycation market on page 41.

However, despite the lockdown, many of you had healthy-looking appointment books for when you could reopen in December, with many stating that they were at 60%–90% capacity.

On the spot

What online services earned you the most money during lockdown 2.0?

1. Digital vouchers (31%)

2. Online shop (23%)

3. Masterclasses/tutorials (15%)

4. Training for professionals (8%)

46% say lockdown 2.0 was financially tougher than the first one

How full was your appointment book for December during lockdown?

1. 60% (23%)

2. 90% (23%)

3. 20% (22%)

4. 70% (15%)

5. 50% (8%)

45% offered home deliveries of products to clients during lockdown

What was your core method of communication with clients during lockdown?

1. Email (54%)

2. Facebook Messenger (23%)

3. WhatsApp (15%)

4. Instagram DMs (8%)

38% have been struggling with their mental health during lockdown

This article appears in the January 2021 Issue of Professional Beauty

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This article appears in the January 2021 Issue of Professional Beauty