Professional Beauty
Professional Beauty



Bold brows and skinimalism among Pinterest’s hot beauty trends for 2021

Skinimalism, bold brows and ritual baths are set to be big this year, according to “Pinterest Predicts: The Soon-to-be-Trending Report for 2021”. The social media platform’s report is constructed from data of its global search volumes, analysing figures between August 2019–July 2020, to figure out what people are searching for and pinning.

2021 is believed to be the year of skinimalism, with clients letting their natural skin texture shine through. Pins for “face yoga exercises” and “glowing skin – how to get [it] naturally” have both soared +4x, while “natural everyday make-up” searches have increased 180%, found the report.

Meanwhile, defiant brows will also take centre stage, with the platform stating, “nothing is too out-of-the-brow this year”. Searches for “goth eyebrows” (+120%), “ombré powder brows” (+50%) and “colourful eyebrows” (+35%) have all rocketed, while it looks like “bleached eyebrows” are about to make a big comeback, with a +160% surge in searches.

When it comes to wellbeing, bathing rituals are rising in popularity. Pinterest predicts that people will be carving out extra time for “special soaking experiences” this year, with searches for “spiritual cleansing bath” up +180% and “full moon bath ritual” up +90%.

The power of manifestation is also predicted to be huge this year. Interest in “manifestation techniques” has risen +105% and “visualising your highest self” +55%.

Meanwhile, forecasters at the Global Wellness Summit event have revealed their predictions for the big wellness trends for 2021. They believe self-care will reach new heights as customers look for treatments that they can execute at home, while there will also be an increased value placed on nature and wilderness for healing.

Environmental group calls for ban on single-use sample sachets in beauty

A Plastic Planet is calling for a ban on single-use sample sachets in the beauty industry to help reduce the amount of waste the sector creates every year. The environmental group has written an open letter to UK and EU officials asking lawmakers to add single-serve beauty sachets to the single-use plastics ban, which currently includes stirrers, plastic straws and cotton buds.

The “Sack the Sample Sachet” letter states that sachets used by the personal care sector to package moisturiser, shower gel, face wipes, and shampoo creates 122 billion items of waste ever year.

The letter has received support from many members of European Parliament and UK politicians, including Lord Randall of Uxbridge, who was formerly environmental advisor to Theresa May.

“We’ve seen governments across the world crow about believe self-care will reach new heights as customers look for treatments that they can execute at home, while there will also be an increased value placed on nature and wilderness for healing. bans on single-use plastics, but the sample sachet is a huge piece of the pollution puzzle which every single one of them is missing,” said Sian Sutherland, co-founder of A Plastic Planet.

“The hundreds of billions of sample sachets pumped out by the personal and home care industries each year are used to drive instant sales [but] will pollute the planet for centuries. With solutions readily available, there is no excuse for inaction. Any ban must cover sample sachets.” The use of plastic sachets across all industries is expected to reach one trillion by 2030, states A Plastic Planet.


// The Culloden Estate & Spa in Northern Ireland has unveiled a £750,000 renovation of its spa facilities. The investment has seen the introduction of a linear vitality pool and tylarium, and the wellness facilities have also been upgraded with a larger steam room, couples room and two pedicure rooms.

// The Federation of Holistic Therapists crowned seven winners at its Excellence Awards 2020, which celebrated the work carried out by complementary, sport therapy and holistic beauty therapists. Mary Atkinson won Complementary Therapist of the Year, Anne Bramley Green Therapy Business of the Year, and Stephanie Chaytor Beauty Therapist of the Year.

// SkinPen Precision by Crown Aesthetics has been awarded a Class IIa CE Certification mark from the British Standards Institution (BSI), which confirms it is a treatment that works to improve the appearance of facial acne scars in adults, as well as fine lines and wrinkles.

// The eviction hotel for TV show I’m a Celebrity Get Me Out of Here 2020 was Carden Park Hotel in Cheshire. The hotel and spa has launched a package so clients can replicate the experience the celebrities got, which includes an overnight stay, dinner, treat basket and a bottle of wine.

// The male grooming market is booming with 55% of UK men stating they have bought or would buy skincare products, found research by Product of the Year. Make-up is another area gaining pace, with 13% of UK men having already bought or planning to buy some male-specific make-up products.

Marian Newman launches Federation of Nail Professionals

Nail industry specialist Marian Newman (pictured) has launched the Federation of Nail Professionals (FNP) – an industry body designed to support the nail profession. The FNP will be a not-for-profit body that aims to represent the nail sector at Government level and to raise the profile of salons and techs that meet high standards.

Newman is calling on nail professionals to sign up for free as a supporter. Phase two will then ask professionals to pay to join a register and commit to a code of ethics.

“During the coronavirus pandemic, with all the meetings that were going on at Government level, it was raised many times that the nail industry is under represented,” said Newman. “I was a lone voice and I wasn’t comfortable with that… so I decided to do something about it.”

The FNP has the support of industry bodies including Habia, Babtac and the British Beauty Council, and will be working closely with them.

Alongside Newman, there are five other founding board members of the federation. They are: Sue Davies, deputy chair; Donna Clayton, who will oversee education; Alex Cassells, who will run memberships; Peter Borg, who is in charge of finance and legal; and Jennie Nippard, who will run the FNP’s “Licence to Teach” initiative.

National Living Wage increasing 2.2% to £8.91 per hour in 2021

Chancellor Rishi Sunak has announced that the National Living Wage (NLW) is increasing in April 2021 by 2.2% to £8.91 per hour. The current NLW is £8.72 per hour, so this change will result in a full-time worker on NLW expecting to receive £345 more next year. This increase will also be extended to include those aged 23 and over – previously it was only available to those aged 25 or above.

Sunak outlined this change and many more during his talk on the Government’s spending plans for the coming year.

For small business owners, it’s important to note that Sunak also revealed that the business rates multiplier will be frozen in 2021–2022, saving businesses in England £575 million over the next five years.

New £1.25m Wave Garden Spa opening in Snowdonia in March

North Wales is set to become one of the hot wellness destinations in the UK in 2021 with the launch of the £1.25 million Wave Garden Spa in Snowdonia on March 26.

Located within the grounds of the Adventure Parc Snowdonia in Conwy Valley, the 650sq m luxury spa will make the most of its beautiful surroundings, with guests able to relax among views of the surf lagoon, forests and mountians.

Clients will also be able to bathe in pools fed with chemical-free water and enjoy the heated sensory spa garden. The outdoor space will feature a warm hydrotherapy pool, loungers, relaxation pods, fire pits, a wooden barrel sauna, herb garden and a yoga studio.

Inside there will be a vitality waterfall pool, steam room and Himalayan salt sauna, all of which have views out across the surf lagoon. “The Wave Garden Spa is the exciting next step in our plans for Adventure Parc Snowdonia to be a destination for wellbeing,” said managing director Andy Ainscough.

He added: “[It will incorporate] exhilarating activities and adventures with the finest facilities to de-stress, relax and rejuvenate.”

Ultimate Gray and Illuminating Pantone’s Colour of the Year 2021

Pantone has announced a pairing of 17-5104 Ultimate Gray and 13-0647 Illuminating yellow as its Colour of the Year 2021 – “a marriage of colour [that coveys] a message of strength and hopefulness” during the pandemic.

Illuminating yellow signifies “positivity” and “fortitude”, while Ultimate Gray is emblematic of dependable elements. We expect these hues to make a big impact in the beauty and spa sector next year, with many pro brands using the colour combination in new launches.

Leatrice Eiseman, executive director of The Pantone Color Institute, commented on the announcement: “The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude.

“Practical and rock solid but, at the same time, warming and optimistic, this is a colour combination that gives us resilience and hope.”


// 71% of small businesses do not have a plan to deal with potential cyber-attacks, found a report by password management provider Specops Software. Just under a third (31%) also believe their business is not at risk.

// Three industry pros took home trophies at the 2020 Global Wellness Summit Awards, which were held in Florida in November. Lynne and Victor Brick, on behalf of Lauren Wright, took home the Debra Simon Award for Leader in Furthering Mental Wellness; Veronica Schreibei Smith was awarded the Leading Woman in Wellness Award; and Amai Proteins was given the prestigious Prize for Innovation.

// Lynton’s global expansion continues with the brand securing Australian distributor Professional Beauty Solutions. This partnership brings Lynton’s laser and light-based technology to Australia. The company has also appointed Dr Mark Dickinson PhD to be a lecturer on its Core of Knowledge.

// Health and wellness company Sp&Co Group has opened a FitSpace studio in Espa Life at Corinthia in London. The partnership will give both Corinthia hotel guests and FitSpace members access to personalised programmes, state-of-the-art fitness equipment and top wellness expertise.

// Pure Spa & Beauty has been announced as Peebles Hydro Hotel’s new permanent resident spa. The partnership will see the spa expanded with an additional treatment room, upgraded relaxation room and new beauty salon, offering manicures, pedicures and brow treatments.


// Ramside Hall Hotel in County Durham has taken on skincare brand Elemis. The spa will be offering its Biotec treatments, including the Radiance Renew facial. “We look forward to working with the spa to deliver a truly luxurious experience to guests,” said Noella Gabriel, global president of Elemis.

// Spa Vision has partnered with CryoAction, which will see the equipment supplier integrate cryotherapy chambers into its expansive portfolio. CryoAction is a provider of whole-body cryotherapy chambers used by elite sports clubs, wellness facilities and spas.

// Beauty entrepreneur Jayd Linney has launched a free online business support community The Beauty Co Club on Facebook. The group aims to remove the fear of “reaching out” to other businesses, as well as offering support, advice, motivation and guidance.

// Dr Benji Dhillon is now the key opinion leader for Cynosure’s radiofrequency microneedling device Poteza. Dhillon has a reputation for a non-invasive approach to tightening, lifting and improving skin quality, and will offer Potenza treatments at Define Clinic in Beaconsfield.

// Spa brand Phytomer has been selected by Perle Oban Hotel for its new Mara Spa. Situated on the Scottish coast and with its name derived from the Gaelic word for sea, Mara Spa picked the skincare brand because it is in keeping with its own philosophy of providing tranquillity and serenity on the coastline.

New TV programme explores skin disease and mental health

The British Skin Foundation (BSF) is teaming up with ITN Productions Industry News to co-produce a news-style TV programme that looks at skin stigma, skin disease and mental health.

“More than Skin Deep” will look at the connection between skin disease and mental health issues, and how the prevalence of filtered images can skew the perception of real skin.

The programme will also explore how the coronavirus pandemic may have exacerbated issues people have about their skin as a result of increased face time online, as well as highlight the amount of misinformation available on skin and skincare. The TV show will also address the latest advancements in dermatology.

Skin conditions come in many different forms, such as rosacea, acne and eczema, and affect around 60% of people in the UK at some point in their lives, found data by BSF. Add on top a recent All-Party Parliamentary Group report that revealed a worrying lack of mental health support for skin disease and it shows that this is a serious issue that needs to be addressed.

The TV programme will combine expert interviews with industry figures from leading organisations and will launch at the annual British Association of Dermatologists’ Conference in July.

Lynton unveils Level 3 qualification in Anatomy and Physiology

Aesthetic device manufacturer Lynton will be offering a Level 3 qualification in Anatomy and Physiology in 2021, which will be taught over a three-day virtual course via Zoom with training academy manager Kirsty Turnbull (pictured).

The qualification is a suitable pre-requisite for Lynton’s Level 4 Laser and IPL Hair Removal and Skin Rejuvenation course, which can lead into the Level 5 qualification in Laser Tattoo Removal.

The Level 3 qualification is also Ofqual regulated, providing knowledge about the various anatomical structures and physiological functions within the body.

This course will help therapists and practitioners bring a higher quality of assessment and consultation for clients, as well as enabling them to deliver greater advice to customer’s on the best treatments for their concerns.


// February 28–March 2 Professional Beauty World Online

The online event returns with conferences spanning beauty, hair, spa and aesthetics, plus a host of demos and special offers. 020 7351 0536

// March 18–22 Cosmoprof Worldwide Bologna Bologna, Italy

Large exhibition with sections for packaging and beauty. +39 02 796420

// May 16–17 Professional Beauty London ExCeL London

PB London will return to ExCel, giving the beauty profession the opportunity to meet in person once again. 020 7351 0536

// May 28–30 Beauty Düsseldorf Messe Düsseldorf

Trade fair for cosmetics, nails, wellness and spa. +49 211 4560 7602

// September 26–27 Professional Beauty North Manchester Central

The largest beauty exhibition in the North is back with hot launches and education. 020 7351 0536

// November 7–8 Professional Beauty & HJ Live Ireland CityWest Dublin

Join Ireland’s biggest beauty, hair and spa trade show. 020 7351 0536

Dermalogica’s new certification helps pros deliver emotional support

Skincare brand Dermalogica has launched a free online training course for beauty therapists that is aimed at strengthening their emotional intelligence for client communications. The Meaningful Connections Certification gives beauty pros the skills and knowledge to offer clients emotional support and compassion in salon.

The course covers topics such as active listening skills and gratitude as a method to encourage happiness, as well as how to be radically present to enhance client communication, especially during vulnerable or emotional conversations. The course also gives guidance on body language and non-verbal cues, even when clients are wearing a mask, and also covers breathing exercises and nerveactivation massage techniques.

The certification looks to address the phenomenon of clients sharing stories of their personal lives to their beauty therapists. This interaction typically leads to a good chat or perhaps even a cry, confirming the important role beauty pros play in peoples’ wellness.

“One of our core values is human touch, [so] it felt natural for us to fill an educational gap in the industry by creating a course that’ll empower professionals to navigate emotional, challenging conversations,” said Tabby Zamani, head of global education at Dermalogica.

“It’s no longer enough for brands to simply teach customer service and product knowledge. There’s a need to provide industry pros with the tools to strengthen their emotional intelligence and cultivate lasting relationships.”

Mesoestetic unveils new branding to mark 35 years in the industry

After 35 years of developing aesthetic medical solutions, Mesoestetic has unveiled a new brand image to complement its philosophy of specialised products to treat all skin problems and concerns.

The brand says the new look, which is concise with a sharp black and white font, represents the “element” that makes it unique – the company’s science and medical knowledge.

As part of the rebrand, Mesoestetic has also launched a new generation of facial hygiene products, which favour the skin’s pH balance and skin flora. The new products contain advanced actives and include Hydracream Fusion Cleanser and Antistress Mask for dry and sensitive skins; Hydravital Mask for dehydrated skin; Brightening Foam Cleanser for normal and combination skin; plus Purifying Mousse and Pure Renewing Mask for acne and oily skins. Finally, the new Hydratonic Mist, Micellar Biphasic and Ultimate Micropeel are suited to all skin types.

This article appears in the January 2021 Issue of Professional Beauty

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This article appears in the January 2021 Issue of Professional Beauty