Business Trends
Insider spa
Miss Selfridge
It was a difficult month for the UK spa industry too as operators dealt with the blow of a second enforced closure during November. To stay in touch with clients and keep revenue up, just under half (45%) of you were doing home deliveries of products to your regulars, while others were strengthening their online services such as digital masterclasses/tutorials and e-commerce. Digital vouchers were the biggest earner during this time for nearly a third of you (31%).
Find out how PB Award-winning The Spa at Galgorm has weathered the Covid-19 pandemic and is maintaining a healthy profit by taking advantage of the growing UK staycation market on page 41.
However, despite the lockdown, many of you had healthy-looking appointment books for when you could reopen in December, with many stating that they were at 60%–90% capacity.
On the spot
What online services earned you the most money during lockdown 2.0?
1. Digital vouchers (31%)
2. Online shop (23%)
3. Masterclasses/tutorials (15%)
4. Training for professionals (8%)
46% say lockdown 2.0 was financially tougher than the first one
How full was your appointment book for December during lockdown?
1. 60% (23%)
2. 90% (23%)
3. 20% (22%)
4. 70% (15%)
5. 50% (8%)
45% offered home deliveries of products to clients during lockdown
What was your core method of communication with clients during lockdown?
1. Email (54%)
2. Facebook Messenger (23%)
3. WhatsApp (15%)
4. Instagram DMs (8%)
38% have been struggling with their mental health during lockdown