Insider nails | Pocketmags.com

COPIED
1 mins

Insider nails

Matalan

The nail industry has been booming this month, with both treatment bookings and retail sales up on last year’s figures. Part of this increase has been down to you offering five-star services with top trained techs. For example, just under half of your nail techs (45%) can now perform a faultless express manicure in 15 to 20 minutes, while a fifth (20%) can do it in 10 to 15 minutes, while not compromising on the quality of the end result.

Additionally, many of you have been increasing your green credentials to do your bit for the planet, with just under a third (31%) of you now recycling old polish bottles in a super-sustainable way. If you want to make your business more eco-friendly then check out our sustainability feature on page 77, which outlines what the big professional brands are doing to reduce their impact on the environment.

On the spot

How long does it take your techs on average to do an express manicure?

1. 15–20 minutes

2. 25 minutes plus

3. 10–15 minutes

31% recycle nail bottles

Live workshops is how the majority of you prefer to learn new nail skills

METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email from February 28 to March 5, regarding business for the month to February 29. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.

February 2020 in numbers

HOW DID TREATMENT BUSINESS IN FEBRUARY 2020 COMPARE WITH FEBRUARY 2019?

This article appears in April 2020

Go to Page View
This article appears in...
April 2020
Go to Page View
Looking for back issues?
Browse the Archive >

April 2020
CONTENTS
Page 50
PAGE VIEW