Pevonia launches Feed Your Beauty campaign

Pevonia has launched the Feed Your Beauty campaign, which aims to encourage its clients to nourish their skin from the inside out.

The skincare brand has created simple recipes inspired by the natural ingredients in its products to highlight the link between the skin and diet.

Tackling the fact that much of the UK’s diet consists of unnatural and processed foods, the Feed Your Beauty campaign explains how these inorganic ingredients and overconsumption of sugar, alcohol, gluten and dairy trigger negative side effects and inflammation in the body.

These symptoms often show up as blemishes, fine lines, wrinkles, hyperpigmentation and sagginess: all visible effects on the skin.

Maritza Rodriguez, global vice president of marketing and communications for Pevonia International, said: “We should each define our ideal path to wellness and it should incorporate mind, body and soul. Within the focus on the body lies skin health, which starts from within.”