Organic and natural beauty market value soars 23% to £106.4 million

The certified organic and natural beauty market has risen 23% to reach more than £106 million.

This is the ninth year of consecutive double-digit growth in the market, and the third biggest percentage growth since 2010.

Findings from the Soil Association’s Beauty and Wellbeing 2020 Report found that 83% of people thought a product was better for their health if it was organic, while 81% felt that by choosing organic they were doing the right thing for the environment.

Subsequently, 64% of consumers are now looking for products with recyclable packaging and more than half (56%) said they looked for certifications that allow them to support the causes they care about.

However, unlike organic food and drink businesses, beauty brands are not legally obligated to be certified organic. Any brand can claim to be organic, even if it only contains 1% organic ingredients.

The Soil Association is continuing to push for transparency in the market with its certification logo, which meets the Cosmetic Organic and Natural Standard (COSMOS).