Insider beauty

Sustainability is the buzzword in the industry as both small and large beauty businesses look to cut down their impact on the environment. Many of you are now looking much more closely at the big brands’ green credentials before stocking them in your salon, with a quarter of you (75%) stating that the skincare ranges you use need to be made from sustainably sourced ingredients, and a further 72% wanting them to be encapsulated in recyclable packaging and bottles.

More than a third of you (37%) also want your product houses to invest in refillable product systems.

Meanwhile, they say imitation is the sincerest form of flattery, but for many of you, salon copy cats are a real and profit-impacting issue, with 72% of owners having had their business appropriated by competitors in recent years, from branding and interior design, right down to the treatment menu.

The shortlist for the Professional Beauty Awards 2020 has landed, see which businesses across the country have been named finalists on page 51.

On the spot

Which green credentials are most important when choosing a skincare brand to partner with?

1. Sustainably sourced ingredients

2. Recyclable packaging and bottles

3. Microbead-free

4. Palm oil-free

72% have had a competitor salon copy their business

Who is in charge of your salon’s social media accounts?

1. Me (the owner)

2. Head therapist

3. Receptionist/front-of-house

4. Outsourced to a social media company

Take part in our Insider feature

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February 2020 in numbers

HOW DID TREATMENT BUSINESS IN FEBRUARY 2020 COMPARE WITH FEBRUARY 2019?