1 mins
Insider spa
Alma Society
As the spa and fitness worlds continue to merge into one 360-degree wellness offering, it’s never been more important for operators to stay on top of trends in both of these sectors. A massive 80% of you think holistic training workshops – which take into account your physical, mental and emotional health – will be big this year, and as such, many of you are considering adding them to your spa’s fitness menu.
Artificial intelligence (AI) classes – where, for example, a spin cycle session is projected onto the wall in a studio room, removing the need for a trainer to be physically there – are also peaking 10% of spa operators’ interest, with them realising it could be a more cost-effective way to up their fitness offering.
Nutrition is also a vital factor in any comprehensive wellness package for clients, which is why you should check out our piece on a new wave of more personalised skincare supplementation launching, on page 97.
On the spot
Which green credentials are most important when choosing a skincare brand to partner with?
1. Sustainably sourced ingredients
2. Recyclable packaging and bottles
3. Palm oil-free
4.Microbead-free
40% have an in-house head of wellness
Which fitness trend do you think will take off this year?
1. Holistic training
2. AI classes
3. Recovery treatments post-workout
February 2020 in numbers
HOW DID TREATMENT BUSINESS IN FEBRUARY 2020 COMPARE WITH FEBRUARY 2019?