STRIVE for success

1. Be clear and concise

The awards judges have hundreds of entries to read each year, and you want yours to stand out. Grab their attention by jumping right into the best bits, and be sure to stay within the word limit for each question.

2. Back up your claims

Won any awards? Upload a certificate or photo. Featured in a magazine? Scan the article and provide it alongside your entry. Make the most of the supporting documents section to show the judges why you deserve to win.

3. Make a note of important dates

Make sure you’re aware of the deadline – January 24, 2020. For the spa and salon categories, official visits take place between February and April, so be sure that you or a briefed team member are available for contact during these times.

If you’re entering the Therapist, Employer or Leader categories, check the date of the relevant live judging day when you enter, and block it out in your diary. And of course, save the date of the big awards night: June 28, 2020.

4. Understand your responsibilities

While entering is free, finalists in the spa and salon categories are required to provide treatments for an official visitor free of charge. For spa categories, this may include an overnight stay in your property as well. Finalists in the Therapist, Employer and Leader categories will be required to attend a live judging day.

5. Last, but not least, don’t panic

The awards team are always happy to help, so if you have any queries please don’t hesitate to get in touch by emailing Lizzi Diggins at lizzi@profesionalbeauty.co.uk or calling on 020 3841 7365.

2020 Categories

• Midlands & North West Salon of the Year

• Midlands & North West Spa of the Year

• North East, Scotland & Northern Ireland Salon of the Year

• North East, Scotland & Northern Ireland Spa of the Year

• South East Salon of the Year

• South East Spa of the Year

• South West & Wales Salon of the Year

• South West & Wales Spa of the Year

• Boutique Salon of the Year*

• Large Salon of the Year*

• Boutique Spa of the Year*

• Large Spa of the Year*

• NEW: Spa/Salon Leader of the Year

• NEW: Spa/Salon Team of the Year

• Nail Salon of the Year

• Therapist of the Year

• Employer of the Year

* National spa and salon categories cannot be entered directly. The winners of these four categories will be the highest scorers from all relevant regional categories.