Professional Beauty
Professional Beauty

Professional Beauty - December 2019

Professional Beauty December 2019 issue is out now

Professional Beauty December 2019 Articles

Editor’s Comment
News this month that beauty ranks among the lowest
FRESH spaces
We take a closer look at a selection of the hottest spa openings planned for 2020
Most INNOVATIVE 2019 launches
We asked you to vote online for the treatments and products that shaped the year. Here’s what made 2019 such an innovative 12 months in beauty
SHAPE of things to come
Award-winning nail tech Kirsty Meakin gives us the lowdown on the nail trends set to take 2020 by storm, including ruffles, frills and bold colour clashes
Beauty therapists are in the UK’s top 10 worst paid
We take a look inside PB’s digital world
Choosing ONLINE courses
Where is the best place to turn to for further learning on digital and social media? PB’s social media editor Chris Halpin takes a closer look at the options available
Out & About
Behind the scenes at all the parties, launches and events in the world of beauty and spa
Insider beauty
Our exclusive monthly benchmarking stats for each sector of the market
Insider spa
As consumer awareness about wellness and its impact
Insider nails
With social media now one of the biggest tools to help
Adapt or die?
With customers shifting their retail spend to online, do salons need to become more digital focused or is it time to build on our core strengths?, asks HELLEN WARD
ask the EXPERTS
Our beauty experts answer an array of questions about every aspect of running a successful salon or spa business
By the hour
Whatever hours your staff work, it’s vital you detail them clearly in your contracts and understand the many laws involved, advises David Wright
Targeting TEXTURE
New microneedling and dermaplaning protocols get skin texture in top condition, and we trial Light Elegance’s hard gel mani
Brands are getting serious about body care this month with launches to get clients’ skin nourished and bronzed
How to make it as a…salon MANAGER
Being the boss isn’t always easy. Jo Weller, manager of Mooeys salon in Farnham, tells us about taking on extra responsibility and what it takes to manage a team
STRIVE for success
Thinking of entering the Professional Beauty Awards 2020. Here are five steps to getting your entry noticed
THE generation GAME
With so much focus on attracting millennial and gen Z employees, are spas isolating the older workforce? Steve Ewing argues that the industry needs to work harder to engage all age groups
TRUE North
PROFESSIONAL BEAUTY NORTH welcomed nearly 15,000 visitors to new venue EventCity in October to discover the latest trends and learn from the diverse live stage line-ups
Bonding TIME
Some of the most talented lash artists were crowned during the North Lash Championships 2019. These are the names to watch…
Show of SKILL
With categories for every specialism, the North Nail Championships recognised the top talent from across the industry
Both aspiring and accomplished MUAs showcased their exceptional skills in make-up mastery during the 66-Warpaint North Make-up Championships 2019
How to Increase client LOYALTY
Long-term loyal clients are the bedrock of your beauty business – but you have to work hard to earn their continued loyalty, says the National Beauty Federation
Talking to…Daisy Kalnina
The Gel Bottle Inc founder tells Eve Oxberry how social media savvy, calculated risks and a lot of hard graft have helped her achieve such rapid growth for the nail product brand