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professional beauty.co.uk

We take a look inside PB’s digital world

Clare Rogers (@treatmentroom): Excited to say my first samples of face and body oils arrive this week for me to try. Here’s why I went this route @pro_beauty.

THIS MONTH WE ASKED YOU…

Do you trust online reviews
as much as personal
recommendations?

39% YES

61% NO

Katie Barnes (@KatieBarnesAcademy): How exciting to open up this month’s Professional Beauty magazine and find this wonderful spotlight feature on our #katiebarnestoolrange

Hot topic

Beauty therapists among UK’s top 10 lowest paid workers

Emma Ginever, salon owner and manager at The Essentials, Birmingham, commented: “Costs need to be less. Rates, rent, products, insurance, licences, waste disposal, HR, legal – it all adds up. Plus, the drop in retail sales…salons are more limited to what they can earn per hour only in treatments. I would love to pay more to my staff; they work super hard and deserve it. I just can’t afford to.”

Donna Thuesday, beauty lecturer, commented: “I have been a therapist for 15 years working in salons and I have temped as well. I have worked at home and I lectured for two years. I can categorically say this year I seriously thought about leaving this industry because it is poorly paid from the bottom straight to the top!”

Hot topic

University of Derby to close spa management courses in 2022

Hannah Briggs, social media assistant at Gerrard International, commented: “As a graduate of the International Spa Management course, I think this is a true shame. To see the course go breaks my heart and raises concerns for the future of the industry. It is imperative that we are reaching out to the younger generations, educating them in the possibilities the industry can provide.”

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This article appears in December 2019

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This article appears in...
December 2019
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Editor’s Comment
News this month that beauty ranks among the lowest
News
Beauty therapists are in the UK’s top 10 worst paid
professional beauty.co.uk
We take a look inside PB’s digital world
Choosing ONLINE courses
Where is the best place to turn to for further learning on digital and social media? PB’s social media editor Chris Halpin takes a closer look at the options available
Out & About
Behind the scenes at all the parties, launches and events in the world of beauty and spa
Insider beauty
Our exclusive monthly benchmarking stats for each sector of the market
Insider spa
As consumer awareness about wellness and its impact
Insider nails
With social media now one of the biggest tools to help
Adapt or die?
With customers shifting their retail spend to online, do salons need to become more digital focused or is it time to build on our core strengths?, asks HELLEN WARD
ask the EXPERTS
Our beauty experts answer an array of questions about every aspect of running a successful salon or spa business
STRIVE for success
Thinking of entering the Professional Beauty Awards 2020. Here are five steps to getting your entry noticed
FRESH spaces
We take a closer look at a selection of the hottest spa openings planned for 2020
THE generation GAME
With so much focus on attracting millennial and gen Z employees, are spas isolating the older workforce? Steve Ewing argues that the industry needs to work harder to engage all age groups
TRUE North
PROFESSIONAL BEAUTY NORTH welcomed nearly 15,000 visitors to new venue EventCity in October to discover the latest trends and learn from the diverse live stage line-ups
Bonding TIME
Some of the most talented lash artists were crowned during the North Lash Championships 2019. These are the names to watch…
Show of SKILL
With categories for every specialism, the North Nail Championships recognised the top talent from across the industry
Power PAINT
Both aspiring and accomplished MUAs showcased their exceptional skills in make-up mastery during the 66-Warpaint North Make-up Championships 2019
How to Increase client LOYALTY
Long-term loyal clients are the bedrock of your beauty business – but you have to work hard to earn their continued loyalty, says the National Beauty Federation
Talking to…Daisy Kalnina
The Gel Bottle Inc founder tells Eve Oxberry how social media savvy, calculated risks and a lot of hard graft have helped her achieve such rapid growth for the nail product brand
Most INNOVATIVE 2019 launches
We asked you to vote online for the treatments and products that shaped the year. Here’s what made 2019 such an innovative 12 months in beauty
SHAPE of things to come
Award-winning nail tech Kirsty Meakin gives us the lowdown on the nail trends set to take 2020 by storm, including ruffles, frills and bold colour clashes
By the hour
Whatever hours your staff work, it’s vital you detail them clearly in your contracts and understand the many laws involved, advises David Wright
Targeting TEXTURE
New microneedling and dermaplaning protocols get skin texture in top condition, and we trial Light Elegance’s hard gel mani
Body BOOST
Brands are getting serious about body care this month with launches to get clients’ skin nourished and bronzed
How to make it as a…salon MANAGER
Being the boss isn’t always easy. Jo Weller, manager of Mooeys salon in Farnham, tells us about taking on extra responsibility and what it takes to manage a team
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