Insider nails

With social media now one of the biggest tools to help sell your manicure and pedicure treatments to clients, it’s never been more important to get your snaps and content right for the ’gram. Instagram stories are now as vital for your nail business success as grid posts, and many of you state that beforeand- after pictures (51%), mini treatment demos (16%) and special offers (14%) work best to get clients to swipe up and book an appointment with you.

CPD is also a big focus for you, with many techs already thinking about their work-related resolutions for 2020. Just under half of you (45%) want to learn how to promote yourself on social media more effectively, while a third (33%) want to train in a new technique so they can broaden the salon nail menu.

Big-name tech Kirsty Meakin tells us which nail art trends are going to dominate in 2020 on page 75, and some may surprise you.

On the spot

Which nail content do you find works best on Instagram stories?

1. Before-and-after pictures

2. Mini treatment demos

3. Special offers/last-minute deals

4. Funny pictures of the team

25% offer mindful manicures

What is your nail-based resolution for 2020?

1. Promote your skills more on social media

2. Learn a new nail technique

3. Get quicker at product application

METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a crosssection of the industry and were polled by email from October 31 to November 8, regarding business for the month to October 31. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.

October 2019 in numbers