Raise your PROFILE

Don’t miss your chance to set yourself apart from the competition and be recognised as the best in the UK by entering the prestigious Professional Beauty Awards 2020.

The awards will be a standalone summer event, held at the beautiful London Hilton on Park Lane on June 28, 2020.

The day will begin with a round-table Salon & Spa Connect conference-style afternoon networking event, allowing finalists to meet in an informal setting and share challenges and solutions.

Awards winners will then be announced during a glamorous black-tie dinner, featuring a drinks reception, three-course meal and entertainment.

The categories Regional categories

Midlands & North West Salon of the Year

Midlands & North West Spa of the Year

North East, Scotland & Northern Ireland Salon of the Year

North East, Scotland & Northern Ireland Spa of the Year

South East Salon of the Year

South East Spa of the Year

South West & Wales Salon of the Year

South West & Wales Spa of the Year

National categories

NEW: Spa/Salon Leader of the Year

NEW: Spa/Salon Team of the Year

Boutique Salon of the Year*

Large Salon of the Year*

Boutique Spa of the Year*

Large Spa of the Year*

Nail Salon of the Year

Therapist of the Year

Employer of the Year

* National spa and salon categories cannot be entered directly. The winners of these four categories will be the highest scorers from all relevant regional categories

The judging process

All entries are scored by a panel of independent industry experts to decide on the shortlist. Finalists go through to second-round judging, which varies depending on category but involves judging visits, trade tests and interviews. The winners are then announced during a gala awards dinner on Sunday, June 28, 2020, at London Hilton on Park Lane.

5 reasons to enter

1. Gain industry recognition

The awards have been running for more than 20 years and are the most respected in the industry, with previous winners including huge names such as Pennyhill Park, Zen Lifestyle, Pure Spa and many more. Being named a winner will put your business up there with the industry’s best.

2. Keep clients loyal

Proudly displaying a trophy in reception or a Professional Beauty Awards Winner logo in your window will reassure clients they are coming to the right place – and encourage them to tell their friends about you, too.

3. Attract new business

Previous winners have secured extensive press coverage on both a local and national level, as well as significant social media activity, all of which attracts the attention of potential clients.

4. Solve your recruitment problems

Winning or reaching the finals in the Employer, Team or Leader categories will prove you are an exceptional company to work for and will help attract talent to your business.

5. Reward your team

Winning any Professional Beauty Award is a team effort. For your staff, knowing they work for an award-winning business will boost morale, increase loyalty and demonstrate that you value their contribution to the business’s success.

HOW TO ENTER: Entries are now open. Deadline for entries is January 17, 2020. All categories are free to enter online at professionalbeauty.co.uk/awards