Red lips most hashtagged make-up look on Instagram

The most hashtagged make-up looks on Instagram have been revealed. The classic red lip came out top with 15,460,696 tags, according to the social media platform’s statistics for the year to September 30, 2019 (analysed by fashion brand Miss G Couture).

Lash extensions were second with 9,440,390 hashtags, which is no surprise considering the popularity of classic, Russian and volume lashes, while the definition-enhancing contouring look came in third (7,537,999).

Fourth place was taken by mink lashes (5,850,767) and fifth by glowing skin (3,639,956).

However, lashes proved the most popular make-up category overall, with 29,850,496 searches in total, broken down between lash extensions (9,440,390), mink lashes (5,850,767), volume lashes (4,668,322), lashes on fleek (3,176,464) and Russian volume (1,721,555).

Lipstick was the second most hashtagged category with 28,963,714 searches in total, split between red lips (15,460,696), nude lip (677,313), lip art (483,814), matte lips (420,048) and glossy lips (327,447).

The Insta Make-up category is also popular, with 18,888,405 searches, broken down between contouring (7,537,999), glowing skin (3,639,956), glitter make-up (1,166,112), strobing (398,195) and dewy make-up (169,907).