Editor’s Comment

One of the things that makes the beauty industry so exciting to work in is that it never stays still. There are constantly new trends and treatments being developed, driven by both advances in technology and shifts in consumer demand.

One of the biggest to emerge this year is brow lamination. Hitting the pro market in a major way at the recent Professional Beauty North show, the trend hails from Russia and is a bit like a lash lift for the brows, offering that on-trend full, brushed-up look using just the natural hairs. Some of the biggest brands in the professional sector are investing in brow lamination in a big way this year. Find out more about the latest offers from HD Brows, the Eyelash Design Company and others from page 82.

We also take a closer look at some of the biggest trends predicted to shake up the make-up world next year in our interview with Armand Beasley. As the celebrity MUA makes his first foray into product development, he shares his tips on how technology is impacting design and why we’ll see a return to nature in creative make-up artistry. Read the full interview on page 65.

Beasley also gives his advice on working in TV and building up a celeb client base – a specialism that’s shared by spray tanner Carly Hobbs, who we profile in our Career Path feature on page 120 this month. While both recommend some great ways to get your talent noticed both online and in person, they also agree that a career in celeb and session work will only have staying power if it comes from a base of professionalism and training – something that can also be said for treatment trends.