Wide OPEN | Pocketmags.com

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52 mins

Wide OPEN

Guinot Eye Lift Treatment

Guinot’s new 40-minute treatment targets signs of ageing and fatigue such as wrinkles, puffiness and dark circles. Following a consultation and skin preparation, the treatment begins with the application of Guinot’s Age Logic Eye Massage to areas such as frown lines, eyelids and eye contour.

Age Logic Eye Gel Serum is then applied around the eye contour and forehead with electrode balls. How firmly this is done is relative to the client’s sensitivity. The Age Logic Eye Mask is applied after this and left for eight minutes. Light effleurage movements are then used to help any excess serum absorb into the skin. The treatment concludes with application of face and eye products to suit the client’s skin, before a mini makeover using Guinot’s Masters Colors make-up line, followed by retail recommendations.

Guinot recommends charging £63 for the 40-minute treatment. Call the brand on 01344 873123

This month we tried… Lash Perfect iRevive

The lowdown: Lash Perfect has launched its first-ever eye ritual, which can be a standalone service or added on to any lash or brow treatment as a luxury upsell. iRevive is a 30-minute treatment that works to banish dark circles and puffiness using under-eye patches and microcurrent technology to boost elasticity and collagen in the skin. This is teamed up with a lymphatic massage using a rose quartz roller. The experience: I had my treatment at the brand’s flagship Lash Perfect Beauty Bar in London with therapist Fay Gallagher. After removing my make-up and cleansing my skin, Gallagher applied the brand’s hyaluronic-rich Brightening Eye Serum with Silk Crystal to my brow bone and under-eye area, and massaged the area to stimulate the microcirculation, using sweeping and pinching techniques.

Next, the Brightening Under Eye Gel Patches with microcurrent technology were applied under my eyes to encourage synthesis of collagen, and the sensation was a light tingle on the skin. While they got to work, Gallagher performed a toning massage using a rose quartz roller to further reduce inflammation.

She started along the contours of my brow bone and my under-eye area, then applied an eye mask before working on my cheeks, jawline and forehead. Although cold to the touch, the roller felt soothing against my skin and was a nice addition to the experience. After 15 minutes, the eye mask and patches were removed and Gallagher used pressure-point movements to ensure all excess product had been absorbed. The verdict: As someone who feels like they never get enough sleep – hello, panda eyes – I was really impressed with the results of this treatment. iRevive made my eye area appear brighter and my face feel more toned.

Business benefits: This is an ideal add-on for customers who regularly have their brows or lashes done, turning their appointment into a more luxurious experience. Plus, it has great profit margins. The products used in service can be retailed too, so clients have the option to keep up the results at home.

Tried by Amanda Pauley

The Eyelash Design Company recommends charging £25 for the 30-minute treatment. Call the brand on 020 8500 9028

Sothys Detox Energie Intensive Treatment

To accompany its new Detox Energie skincare line, Sothys has created an energising facial that helps defend skin against environmental aggressors. The treatment begins with Triple Action Depolluting Scrub, accompanied with vapozone steam, extractions, and biostimulating oil. This is followed with a spritz of Depolluting Protective Mist, then the new Radiance Serum, said to oxygenate the skin and encourage a youthful appearance.

Radiance Digi-Esthetique Modelling is then massaged into the face, combining Eastern and Western acupressure and massage techniques to rebalance the skin. The next stage provides antipollution protection through a detox mask system, then the treatment is concluded with a protective finish consisting of Depolluting Youth Cream and a Protective Depolluting Essence.

Sothys recommends charging between £45 and £50 for the 75-minute facial. Call the brand on 01303 262666

This month we tried…Elemis Superfood Pro-Radiance Facial

The lowdown: As Elemis continues to expand its Superfood range with the addition of two new facial boosters (Cica Calm and AHA Glow), the brand has created a hero facial for stressed-out millennial skin using the core collection. Blending the brand’s top technology with selected superfood-packed products, the treatment claims to “jump-start exhausted skin”, leaving it with a healthy glow.

The experience: At The House of Elemis in London, therapist Elina Ruuska began my treatment with a detailed analysis, looking at what was happening to my skin at a deeper level. Although it was in good condition, Ruuska told me I was suffering with dehydration around my eyes and near my nose, and that lack of sleep and stress could be contributing to this.

The facial is personalised to what your skin needs at the time, so Ruuska told me she was going to use a variety of tech and products to give it a boost. After double cleansing and toning, Ruuska began rebalancing my hydration levels using 15% ultrasonic peeling – most clients start at 30% but I had a lower dosage because of the sensitivity I suffer with in my cheeks.

Next, she applied Professional Amino Active Peel-Off Mask on top of a layer of Superfood Facial Oil to give my skin extra nourishment. The mask was thick and had a jelly-like texture, which Ruuska told me helps boost microcirculation. While this was left to work its magic, a tension-reliving neck and shoulder massage was performed.

Hydra-Active Gel Mask was then applied to soothe, and using galvanic rollers Ruuska pushed the ingredients even further into the skin, noting that this would really take care of the dehydration. The treatment finished with application of an eye cream, face cream and an SPF.

The verdict: My skin was glowing post-treatment to such an extent that it looked like I’d just done a really good workout. Plus, those areas of dryness were well and truly taken care of, taking my skin back to a healthy base.

Business benefits: This facial is an ideal addition for salons and spas looking to get more millennials through their doors. The flexibility in the protocol allows the therapist to deliver a truly bespoke experience, which this age group loves, and it’s a chance to show just how effective the Superfood range is, making the collection even easier to retail.

Tried by Amanda Pauley

The House of Elemis charges £95 for the 60-minute treatment. Call the brand on 0117 316 1888

Hair Bare Professional

Hair Bare Professional is a new brand offering skincarebased hair removal treatments for face, arms, legs and body, launched by advanced practitioner Julie Jacobs-French, who also owns Ice Clinic in Kent.

Starting with the alkaline-based Remove and Smooth Hair Removal Powder, the pH of the skin is raised and proteins of the hair broken down. The powder also has exfoliating properties. Calming Spritz CoQ10 Spray follows, to soothe skin with aloe vera while strengthening the effects of the alkaline. Next up is Balance Me Neutralising Foamer, which lowers the pH of the skin to its normal level.

The hair-retardant, paraben-free Stop It Reduction Crème is then applied to weaken hair formation, reducing its density and length. To conclude, Protect You Pre Sun Mineral Spray is applied, using micronised titanium dioxide to protect from UVA and UVB, and is encouraged for year-round use.

Hair Bare Professional can also be used before technologies such as radiofrequency or HIFU to prep skin and get a better penetration of the energy.

Hair Bare recommends charging £50 for a treatment. Call the brand on 07712 559200

This month we tried…Harley

The lowdown: Harley is a new tech platform designed to allow practitioners to sell cosmeceutical skincare directly to clients and drive repeat sales, with the capability to do so remotely. Founder Charmaine Chow wanted to find a solution for the low product sales retention that many salons and clinics struggle with.

Individual therapists or beauty businesses don’t have to worry about inventory risk because Harley ships prescribed products directly to the client in an eco-friendly box with a personalised message from the practitioner.

After a consultation or treatment, clients can purchase products via a link sent to their phone that contains details of their personalised skincare plan. Harley then sends a follow-up message reminding clients to re-purchase products before they run out. There are no membership fees for practitioners; Harley takes a 20% commission from product sales. The experience: I tried out Harley via a consultation with Pamela Marshall, managing director and clinical aesthetician at Mortar & Milk in London. Because I’ve been to her before, Marshall took some imaging pictures of my skin to compare with the last set she took a few years ago. After showing me how my skin had changed and asking some lifestyle and health questions, she showed me how she puts together a treatment plan on the practitioner-facing part of Harley’s website.

Mortar & Milk’s account is set up with the core skincare brands the salon uses – Exuviance and Neostrata. With a few clicks, she selected the products she wanted me to use and tweaked any instructions she wanted to personalise for me. I instantly received a text message directing me to my personalised regime, where I could also purchase products. The verdict: My products arrived three days later in cardboard boxes personalised with my name. Inside was a handwritten message from Marshall and a reminder of how to access my regime and ask any questions about the products or how I should use them. Marshall’s influence was present every step of the way to make sure therapist and client stay connected. Business benefits: Harley is a userfriendly solution to one of the industry’s biggest hurdles. It removes the need for practitioners to hold stock or account for postage and delivery. The platform’s video function allows for remote consultations, so therapists can make money even when they can’t see a client face to face. Practitioners can also choose to let Harley source products from brands they don’t work with in their clinic, allowing them to cherry pick exactly what they know would work for a client, and still get the lion’s share of the sale.

Tried by Georgia Seago. Call Harley on 07544 817486

This article appears in November 2019

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This article appears in...
November 2019
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