Professional Beauty
July/August 2025
In this edition
Editor’s Comment
One of the things that makes the beauty industry so
Three- and four-star online reviews generate beauty salons the most money
The online review star rating sweet spot for beauty
Sales of illuminating make-up rose 7% this year thanks to #glowingskin movement
Glowing skin is in as UK sales of prestige illuminating
Red lips most hashtagged make-up look on Instagram
The most hashtagged make-up looks on Instagram have
“The Beauty Box” most used beauty salon name in the UK
The Beauty Box is the most popular name for beauty
inbrief
// Elemis has partnered with Almarose Hotel &
inbrief
// Sandy Fuhr has been elected President of Cidesco
World Spa & Wellness Awards 2020 finalists revealed
The shortlist for the World Spa & Wellness
Middlesbrough beauty salon uses “real” clients to promote its services
Skins and Needles Beauty salon in Middlesbrough is
Beauty industry calls for changes to immigration and wage increase policies
Trade bodies across beauty, spa, food, retail and hospitality
inbrief
// Membership salon concept The Massage Company (TMC)
Salons reach out to Thomas Cook employees during business’s collapse
The beauty industry has come together to support Thomas
Rena Spa concept rolled out at UK spas including The Midland
UK and Ireland hotel group Jurys Inn and Leonardo Hotels
Former Lavender & Stone salon group owners launch AB Beauty Consultancy
The former owner of salon chain Lavender &
diarydates
// November 3 Conscious Hair and Beauty Conference
Lash Perfect launches franchising and branded tech network
Lash Perfect has launched a franchise model for its
Dermalogica receives award for training
Skincare brand Dermalogica has been given a Princess
Hydrafacial acquires UK distributor The Consulting Room
Aesthetic device manufacturer The HydraFacial Company
Raise your PROFILE
Entries are now open for the industry’s biggest and most established honours, the PROFESSIONAL BEAUTY AWARDS 2020
professional beauty.co.uk
We take a look inside PB’s digital world
BUILDING website
When creating a website for your salon, should you buy an off-the-shelf template or go bespoke? PB’s social media editor Chris Halpin explores the options and costs
Out & About
Behind the scenes at all the parties, launches and events in the world of beauty and spa
Insider beauty
Our exclusive monthly benchmarking stats for each sector of the market
Insider spa
Making sure you get the best deals from suppliers has
Insider nails
The nail industry is facing many challenges at the
TOPof your GAME
No business can survive without ongoing investment, especially in this age of online transparency, writes HELLEN WARD
ask the EXPERTS
Our beauty experts answer an array of questions about every aspect of running a successful salon or spa business
Armand Beasley
The celebrity make-up artist tells Eve Oxberry why the time is right to launch his first product line, and what pro MUAs need to do to stand out in this Instagram-first market
Mission CONTROL
Treating hyperpigmentation and scarring caused by adult acne can be a tough task for therapists, especially with clients wanting immediate results. AMANDA PAULEY talks to the pros about how to treat the issue and manage client expectations
Spot ON
Eight of the best professional products for treating scars and post-acne hyperpigmentation
Raise YOUR brow game
Brow lamination promises to deliver thick, brushed-up brows with minimal upkeep. Amanda Pauley gets the lowdown on the treatment trend that’s predicted to be bigger than microblading
Wellness for womens
With women increasingly seeking out communal spaces to share support, GEORGIA SEAGO asks psychotherapist and healer Fiona Arrigo how salons and spas can evolve to meet changing consumer needs
Picture of HEALTH
Offering a health MOT in spa that gives clients a reassuring once-over is becoming the new norm. Amanda Pauley finds out how Homefield Grange Retreat in Northhamptonshire has nailed this in-depth body service
MORE than meets THE eye
Experienced lash treatment developers and educators tell Fiona Vlemmiks the seven most common problems experienced by techs and explain how to solve them
ARE professional BRANDS focusing less ON THE salon market?
As the industry’s biggest professional brands become more retail-focused in a bid to standout in the saturated beauty market, two successful salon owners question whether this is a good or bad move for their salon accounts
5 WAYS TO prevent contact ALLERGIES
Allergies among techs have been rising, but understanding the nail products you work with can prevent issues before they start, explains PB Nail Professional of the Year 2019 Kayley Cairns
Explaining spa TO shareholders
Struggling to see eye-to-eye with management can be fatal for business. Spa manager Lynn Roach explains how to work collaboratively with those concerned solely with profit
Wide OPEN
We explore two new lifting, brightening treatments for the eye area, as well as some great hyper-personalised facials
Sticking POINT
Developments in lash adhesives make treatments faster, and Lecenté unveils a new gel brand
How to make it as a… celebrity SPRAY tanner
Spray tan artist and Sienna X brand ambassador Carly Hobbs talks us through working with high-profile clients, and why the job is not what you might first expect
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Editor’s Comment

One of the things that makes the beauty industry so exciting to work in is that it never stays still. There are constantly new trends and treatments being developed, driven by both advances in technology and shifts in consumer demand.

One of the biggest to emerge this year is brow lamination. Hitting the pro market in a major way at the recent Professional Beauty North show, the trend hails from Russia and is a bit like a lash lift for the brows, offering that on-trend full, brushed-up look using just the natural hairs. Some of the biggest brands in the professional sector are investing in brow lamination in a big way this year. Find out more about the latest offers from HD Brows, the Eyelash Design Company and others from page 82.

We also take a closer look at some of the biggest trends predicted to shake up the make-up world next year in our interview with Armand Beasley. As the celebrity MUA makes his first foray into product development, he shares his tips on how technology is impacting design and why we’ll see a return to nature in creative make-up artistry. Read the full interview on page 65.

Beasley also gives his advice on working in TV and building up a celeb client base – a specialism that’s shared by spray tanner Carly Hobbs, who we profile in our Career Path feature on page 120 this month. While both recommend some great ways to get your talent noticed both online and in person, they also agree that a career in celeb and session work will only have staying power if it comes from a base of professionalism and training – something that can also be said for treatment trends.

M&Co
Mission CONTROL
Treating hyperpigmentation and scarring caused by adult acne can be a tough task for therapists, especially with clients wanting immediate results. AMANDA PAULEY talks to the pros about how to treat the issue and manage client expectations
Go to Next Article >
Mission CONTROL
Treating hyperpigmentation and scarring caused by adult acne can be a tough task for therapists, especially with clients wanting immediate results. AMANDA PAULEY talks to the pros about how to treat the issue and manage client expectations
Go to Next Article >
This article appears in November 2019

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This article appears in...
November 2019
Go to Page View
Editor’s Comment
One of the things that makes the beauty industry so
Three- and four-star online reviews generate beauty salons the most money
The online review star rating sweet spot for beauty
Sales of illuminating make-up rose 7% this year thanks to #glowingskin movement
Glowing skin is in as UK sales of prestige illuminating
Red lips most hashtagged make-up look on Instagram
The most hashtagged make-up looks on Instagram have
“The Beauty Box” most used beauty salon name in the UK
The Beauty Box is the most popular name for beauty
inbrief
// Elemis has partnered with Almarose Hotel &
inbrief
// Sandy Fuhr has been elected President of Cidesco
World Spa & Wellness Awards 2020 finalists revealed
The shortlist for the World Spa & Wellness
Middlesbrough beauty salon uses “real” clients to promote its services
Skins and Needles Beauty salon in Middlesbrough is
Beauty industry calls for changes to immigration and wage increase policies
Trade bodies across beauty, spa, food, retail and hospitality
inbrief
// Membership salon concept The Massage Company (TMC)
Salons reach out to Thomas Cook employees during business’s collapse
The beauty industry has come together to support Thomas
Rena Spa concept rolled out at UK spas including The Midland
UK and Ireland hotel group Jurys Inn and Leonardo Hotels
Former Lavender & Stone salon group owners launch AB Beauty Consultancy
The former owner of salon chain Lavender &
diarydates
// November 3 Conscious Hair and Beauty Conference
Lash Perfect launches franchising and branded tech network
Lash Perfect has launched a franchise model for its
Dermalogica receives award for training
Skincare brand Dermalogica has been given a Princess
Hydrafacial acquires UK distributor The Consulting Room
Aesthetic device manufacturer The HydraFacial Company
Raise your PROFILE
Entries are now open for the industry’s biggest and most established honours, the PROFESSIONAL BEAUTY AWARDS 2020
professional beauty.co.uk
We take a look inside PB’s digital world
BUILDING website
When creating a website for your salon, should you buy an off-the-shelf template or go bespoke? PB’s social media editor Chris Halpin explores the options and costs
Out & About
Behind the scenes at all the parties, launches and events in the world of beauty and spa
Insider beauty
Our exclusive monthly benchmarking stats for each sector of the market
Insider spa
Making sure you get the best deals from suppliers has
Insider nails
The nail industry is facing many challenges at the
TOPof your GAME
No business can survive without ongoing investment, especially in this age of online transparency, writes HELLEN WARD
ask the EXPERTS
Our beauty experts answer an array of questions about every aspect of running a successful salon or spa business
Armand Beasley
The celebrity make-up artist tells Eve Oxberry why the time is right to launch his first product line, and what pro MUAs need to do to stand out in this Instagram-first market
Mission CONTROL
Treating hyperpigmentation and scarring caused by adult acne can be a tough task for therapists, especially with clients wanting immediate results. AMANDA PAULEY talks to the pros about how to treat the issue and manage client expectations
Spot ON
Eight of the best professional products for treating scars and post-acne hyperpigmentation
Raise YOUR brow game
Brow lamination promises to deliver thick, brushed-up brows with minimal upkeep. Amanda Pauley gets the lowdown on the treatment trend that’s predicted to be bigger than microblading
Wellness for womens
With women increasingly seeking out communal spaces to share support, GEORGIA SEAGO asks psychotherapist and healer Fiona Arrigo how salons and spas can evolve to meet changing consumer needs
Picture of HEALTH
Offering a health MOT in spa that gives clients a reassuring once-over is becoming the new norm. Amanda Pauley finds out how Homefield Grange Retreat in Northhamptonshire has nailed this in-depth body service
MORE than meets THE eye
Experienced lash treatment developers and educators tell Fiona Vlemmiks the seven most common problems experienced by techs and explain how to solve them
ARE professional BRANDS focusing less ON THE salon market?
As the industry’s biggest professional brands become more retail-focused in a bid to standout in the saturated beauty market, two successful salon owners question whether this is a good or bad move for their salon accounts
5 WAYS TO prevent contact ALLERGIES
Allergies among techs have been rising, but understanding the nail products you work with can prevent issues before they start, explains PB Nail Professional of the Year 2019 Kayley Cairns
Explaining spa TO shareholders
Struggling to see eye-to-eye with management can be fatal for business. Spa manager Lynn Roach explains how to work collaboratively with those concerned solely with profit
Wide OPEN
We explore two new lifting, brightening treatments for the eye area, as well as some great hyper-personalised facials
Sticking POINT
Developments in lash adhesives make treatments faster, and Lecenté unveils a new gel brand
How to make it as a… celebrity SPRAY tanner
Spray tan artist and Sienna X brand ambassador Carly Hobbs talks us through working with high-profile clients, and why the job is not what you might first expect
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