Insider nails

It’s been a good month for the nails sector, with treatment and retail figures up on last year, resulting in 39 nail services performed on average per week in salons and spas.

Your treatments are most popular with clients in the 26 to 35 age bracket and you say the biggest challenges your techs are currently dealing with are time management and staying on top of the latest trends and nail art techniques.

More than half of you are also considering partnering with a professional nail brand in the future to teach the next generation of techs the skills they need to make it. Check out the latest nail news and read our Q&A with INK London’s head of education Angie Gunter on page 93.

On the spot

54% would like to be a trainer for a professional nail brand

What’s the biggest challenge facing your nail techs?

1. Service speed/time management

2. Staying current on trends

3. Nail art and design

4. Competing with cheap salons

Which age range are your services most popular with?

1. 26–35

2. 36–45

3. 46+

4. 21–25

METHODOLOGY Insider is compiled from a monthly telephone survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by phone from December 5–7, regarding business for the month to November 30. Nail business for the Insider Nails page was calculated from data provided by spas and salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.

November 2017 in numbers

HOW DID TREATMENT BUSINESS IN NOVEMBER 2017 COMPARE WITH NOVEMBER 2016?

21% BETTER

63% SAME

16% WORSE

39 NAIL TREATMENTS PERFORMED ON AVERAGE PER WEEK

HOW DID RETAIL BUSINESS IN NOVEMBER 2017 COMPARE WITH NOVEMBER 2016?

17% BETTER

62% SAME

21% WORSE