7 mins
Insider spa
Dorothy Perkins
Staying on top of the latest trends and innovations is important and it’s why many of you are looking to broaden your menu this year, with plans to add eyelash treatments and reflexology. This forwardthinking behaviour is also behind the impressive figures this month, with treatment business and retail sales booming compared to November 2016.
Networking with like-minded individuals and discussing the key topics affecting your business is also crucial, which is why more than a third of you are members of a professional association for the spa industry, such as the UK Spa Association.
For tips on how to ensure your networking always leads to business growth, check out or feature on page 89.
On the spot
Which tanning problem do you struggle with most?
1. Clients not exfoliating first
2. Patchy finish
3. Working tans into spa packages
42% are members of an industry association
Which type of treatment would you most like to add to your menu this year?
1. Eyelash extensions
2. Spray tans
3. Reflexology
4. Microdermabrasion
November 2017 in numbers
HOW DID TREATMENT BUSINESS IN NOVEMBER 2017 COMPARE WITH NOVEMBER 2016?
58% BETTER
38% SAME
4% WORSE
AVERAGE TREATMENT ROOM OCCUPANCY 69%
HOW DID RETAIL BUSINESS IN NOVEMBER 2017 COMPARE WITH NOVEMBER 2016?
45% BETTER
42% SAME
13% WORSE