Professional Beauty
Professional Beauty


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Quick fixes

Websites and Apps

For creating your own app

Salon Genius appGenius

Those who want more from an app creation service than just a booking tool should take a look at Salon Genius’s appGenius. The app enables you to share your latest offers to users and monitor their reactions using advanced analytics, so you can adjust your future promotions based on clients’ interests. For example, offering pedicure discounts to those who have booked in for that treatment in the last three months. Smart, huh?

Price: £25 per month

01202 311826

iSalon Your App

The software provider’s customisable app is designed to provide clients with an easy way to stay in touch with your salon 24/7. It not only allows clients to book on the go and view previous and future appointments, but the “Squeeze me in” feature allows owners to promote last-minute appointment slots due to no shows or cancellations, which clients can snap up.

Price: available upon request

01522 887200

Phorest Branded Salon App

Phorest not only designs and builds your salon’s branded app for you, but provides support on how to launch and market it to your client base. The team send monthly reports, which include stats on number of downloads, bookings and revenue generated, then monitor the metrics going forward so they can implement additional marketing if required. The app also includes other helpful features to increase client engagement, such as special offers, a loyalty system point checker and ability to directly book a preferred therapist.

Price: available upon request

020 7100 9290

Shortcuts Client App

Shortcuts’ app creation is not only designed to mimic your brand’s style and voice but includes an array of nifty features, including the option for clients to book an appointment on behalf of another person, such as their child, mum or friend. Convenience can be one of your key selling points, as it displays your therapists’ availability in real time and keeps clients up to date on your latest news and offers.

Price: £20 per month

0161 972 4900

For updating your website

Treatwell software

Treatwell helps salons get online with their own website in a matter of seconds. After creating the website – choosing from a range of stylish templates – the software then takes information on your business already stored in Treatwell’s Connect management system, and automatically syncs it with your bespoke site. The company even has a range of professional photographs salons can use to promote their business.

Price: £5 per month for the basic version, £10 per month for the premium version

0330 100 3515

Timely software

Tired of how customers currently book in to see you? Timely’s booking buttons can be quickly and efficiently added to your website – even if you’re not a tech whizz. The buttons can be specialised, relating specifically to a staff member, location or service. The timely Facebook app collaborates with your business’s Facebook page, allowing clients to book themselves in through your profile on the social media channel. Smart and simple.

Price: from £15 per month

0207 993 5275

This article appears in the Professional Beauty October 2017 Issue of Professional Beauty

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This article appears in the Professional Beauty October 2017 Issue of Professional Beauty