The month in numbers
Many of you reported business as just OK after the hustle and bustle of the Christmas period, with treatment and retail sales pretty much on a par with January 2016. To help entice clients in, a lot of salons have been doing January promotions on products, with foundation and brow kits your most popular make-up sellers.
The new year has also got you thinking about how you can shake up your salon’s offering, with 34% considering implementing a membership subscription. For information on how to do it, check out our feature on page 85. Updating your face and body machines is also a top priority, which is why many of you are looking at online reviews and attending trade shows to find out what’s worth the money.
On the spot
WHICH MAKE-UP PRODUCT IS MOST POPULAR WITH CLIENTS AT RETAIL?
2. Brow kit
3. BB cream
4. Pressed powder
WHEN INVESTING IN A MACHINE FOR YOUR SALON, WHERE DO YOU GO FOR ADVICE?
1. Review websites
2. Trade shows
3. Industry magazines
4. Friends in the industry
34% ARE THINKING OF IMPLEMENTING A MEMBERSHIP SUBSCRIPTION