■ Katherine Daniels has unveiled a series of “How to…” videos on YouTube to educate consumers on its products and share skincare advice. The first two videos feature company co-founder Donna Tait (pictured) talking about how to create a deep-cleansing facial at home, and a tutorial on using the brand’s recent launch, Multi-Tasking Eye Balm.
■ Mallory Court Hotel in Warwickshire will open a new spa in April. The hotel is part of the Eden Hotel Collection and its seven-treatment-room Elan Spa will feature an outdoor vitality pool, outdoor sauna with woodland views, rhassoul mud room, indoor hydro pool, sauna and steam room.
■ Belle Beauty salon in Malvern is moving to bigger premises in April due to its ever-growing client base. “Since opening our doors in 2009 we’ve grown so much,” said owner Lucy Watkins. The new site on Worcester Road will be more spacious and include free parking.
■ Code Beautiful, the mascara brand founded by Sarah Cross, has appointed distributors in four new territories – Spain, Sweden, Denmark and France – in order to extended its reach in Europe after a successful launch in the UK and Ireland.
■ An online store for make-up artists that offers discounts on professional brands has launched. The Makeup Armoury, created by BAFTA-nominated make-up designer Jan Sewell, aims to provide MUAs with everything they need for their kit – makeup, special SFX products and prosthetics – as well as offering free use of studio space for filming.