Professional Beauty
Professional Beauty

Professional Beauty - February 2021

At the heart of the Spa and Salon business

In this issue: Golden hour – The UK’s tanning elite, including James Harknett and James Read, predict the trends that will shape the tanning market in 2021.

Shape up – Antonia Burrell gives us the lowdown on non-invasive treatment facial cupping: what it is, how it works and why it differs to body cupping.

Acrylic nails – In our second acrylic nails troubleshooting piece, Tinu Bello explains how to get your bead consistency right.

Talking to… Finlay Anderson – The InterContinental Hotels Group’s first area spa and leisure director for UK North explains how he’s turning the company’s spa sites into wellness experiences.

Operational Advice – Digital marketing specialist Scott Dance delivers a masterclass on Google Ads and how to boost salon revenue with targeted pay-per-click advertising.

Ward’s World – Hellen Ward let’s out a battle cry and explains what we need to do to save beauty businesses from going under during the pandemic.

...and much more.

Professional Beauty February 2021 Articles

Editor’s Comment
We’ve all been hoping for some positive news
News
Personal Care finally recognised by UK Government as
professional beauty.co.uk
We take a look inside PB’s digital world
Insider beauty
Our exclusive monthly benchmarking stats for each sector of the market
Insider spa
The end of 2020 was tough for the
Insider nails
Making sure your treatments are inclusive to everyone
SOS: Save our salons
The time has come to leave disagreements at the door and join together to campaign for a higher level of targeted support for our sector, writes Hellen Ward
Ask the experts
Our beauty experts answer an array of questions about every aspect of running a successful salon or spa business
Talking to... Finlay Anderson
The InterContinental Hotels Group’s first area spa and leisure director for UK North tells Amanda Pauley how he is streamlining protocols to turn the company’s eight northern spa sites into profitable wellness experiences
Golden hour
As we look towards spring, Eleanor Vousden talks to the UK’s tanning elite about their 2021 predictions and how to monetise these trends in salon
How to cope when a long-standing client dies
The beauty therapist-client relationship is like no other, which is why it can be difficult to process the death of a long-standing customer. Iona Relf shares her advice on navigating this emotional minefield
Better shape up
Facial cupping is a non-invasive technique that’s growing in popularity due to its ability to sculpt and lift the face with no downtime. Amanda Pauley discovers how it works and why it differs to body cupping
Perfect mix
In the second instalment of our acrylic nails troubleshooting series, Colour Riot Nails founder Tinu Bello reveals how to get your liquid-to-powder ratio right every time 
5 ways to master Google Ads
Want to boost your salon revenue using Google Ads? Digital marketing specialist Scott Dance reveals how to get the best results from pay-per-click advertising
Level up
From ramped-up facials to immersive wellness services, 2021 treatments are being given a high-tech makeover
Inside out
Healthy skin and bodies are at the front of clients’ minds, and the new launches include innovative nutrition products and skin ingredients delivery systems
Bounce back
Renowned facialist Lisa Franklin explains how a focus on high-profit treatments and multifunctional devices could help salons recover business following the coronavirus lockdowns