Business trends
Insider SPA
ACCESSORIZE
September brought a relatively stable picture for spa treatment business, with more than half (53%) reporting performance in line with September 2025 and a further 28% achieving year-on-year growth. Just 19% experienced a decline, indicating continued demand for spa experiences.
Retail proved more challenging, with 78% of spas reporting lower sales than last year. As the festive season approaches, opportunities to encourage additional spending through gifting and experiences could prove valuable.
Spa days and packages are expected to be the biggest festive revenue drivers, with 68% of spa managers predicting they will outperform other offerings. The remaining 32% are backing gift vouchers. However, just 12% say Christmas bookings are currently ahead of the same point last year, suggesting that securing festive business remains a priority.
Profitability is also firmly in focus as winter approaches. Rising costs are the biggest concern for 73%, while 27% are most worried about reduced client spending.
Month in numbers
57% average treatment room occupancy in September 2026
12% say their Christmas bookings are currently ahead of where they were at this point last year
On the spot
Which festive offering do you expect to generate the most revenue for your spa this Christmas?
1. Spa days and experience packages (68%) 2. Gift vouchers (32%)
What is your biggest concern for spa profitability heading into winter?
1. Rising energy and operating costs (73%) 2. Reduced client spending (27%)