Digital
PROFESSIONAL
BEAUTY.CO.UK
We take a look inside PB’s digital world
Hot Topic
What advice would you give someone starting their career today?
@annelouisebeautyacademy: “Have cancellation protocols in operation from the minute you start. No-shows and cancellations cost you money and people think twice if they have to pay 50% upfront.”
@skinsentialsshrewsbury: “Get your pricing right! It’s very hard to fix it later!”
Zoe Nichols: “Stick it out in college and get your Levels 2 and 3. It will unlock more opportunities for you as you grow and evolve ❤”
Hot Topic
Has the industry become too trend-led?
@emmaguns: “When the trend is ‘science’ but it’s just citing data that doesn’t make sense or shouldn’t be impressive – that’s when the trend stuff goes too far, in my opinion.”
@jaimeheadofbeautyroom8: “The fads have been fun though sometimes 😂. I feel like trends and the beauty industry are directly linked. We can learn a lot from every trend and it keeps life varied. However, they should be small investment areas until the fad becomes a staple.”
@ltbtinsta: “It’s always been full of fads and in a way, that’s what makes it such a great industry! Who fell for the whole ‘fish pedicure’ trend?”
This month we asked you…
What should be the Government’s biggest priority when regulating high-risk cosmetic procedures?
54% Crack down on unqualified providers
23% Clearer rules for businesses
15% Protect clients from harm
8% Raise practitioner standards
You had your say…
Should you engage with negative comments publicly or privately?
@ravenshead_beauty: “Publicly… I believe businesses should acknowledge concerns professionally and show they’re willing to help. But the actual resolution is usually best handled privately with a conversation or meeting. For me, a calm response inviting the client to speak directly shows accountability without escalating things online."
@hrmbeauty: “Entitled people are a lot bolder when hiding behind a screen. As soon as you run my business down, you are no longer a client and therefore not eligible for customer service.”
Kelsey Hutchings: “Publicly – show your professionalism.”
Join the conversation…
@professionalbeauty.uk
...and the team
@eveoxberry
@ellen_cummings
@josienicolej
@conniecoooper
@kezia.leah
/ProfessionalBeautyUK
@professionalbeauty.uk
professionalbeauty
@pro_beauty
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