Business trends
Insider BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market
JOE BROWNS
September proved challenging for many salons, with 64% reporting a decline in treatment business compared with September 2025. However, 27% achieved year-on-year growth, while average treatment room occupancy reached 65%, suggesting that demand for professional beauty services remains resilient despite pressures on consumer spending.
Black Friday is firmly on the agenda, with salon owners taking different approaches to attracting customers without compromising profitability. Almost half (46%) plan to focus on gift vouchers and treatment packages, potentially securing future bookings.
Despite September's softer trading figures, there is optimism heading into the busiest shopping period of the year, with 41% of salon owners expecting Christmas trading to outperform last year.
Month in numbers
65% average treatment room occupancy in September
On the spot
What is your salon's approach to Black Friday this year?
1. Promoting gift vouchers or treatment packages (46%)
2. Offering discounts on treatments (36%)
3. Offering retail discounts or gift-withpurchase deals (18%)
41% expect Christmas trading to be stronger than last year
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