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Systems for growth

Beauty Growth Academy founder Alysha Hicklin explains how the right salon software can streamline admin, improve the client experience and give owners more time to grow their business

Working with hundreds of salon owners, Beauty Growth Academy founder Alysha Hicklin noticed a pattern: the fastest-growing businesses weren’t necessarily those with the most clients, they were the ones with the right systems.

Every hour spent managing bookings, payments and admin is time that could be spent growing their business. That’s why owners need reliable systems to take care of the busy work.

For more than four years, Hicklin has used Timely to do just that. It’s the bookings and payments system that she consistently recommends, because it was built for the industry – so understands what beauty professionals need to make their day run smoothly.

The system that saves hours every week

According to Hicklin, one of Timely’s biggest benefits is the time it gives back. Where manual booking systems mean drowning in DMs and pen-and-paper scribbles, online bookings lets clients book 24/7, without you lifting a finger.

Timely also automates the tasks that can eat up your day. Appointment confirmations and reminders, digital consultation forms and rebooking messages can all run automatically, freeing you up for the work you actually love.

With consultation forms, staff management and payments all in one place, there’s no juggling multiple systems. Less chaos, more calm, and a more polished client experience.

“I’ve used other systems before, and nothing compares to how simple Timely is to use day to day. Everything just works the way you expect it to. Plus, the email and text marketing systems make it easier to grow and scale your business,” says Hicklin.

Getting your beauty business found and booked

The right salon software doesn’t just help run your business, it helps it grow, too. With Google being the world’s biggest online marketplace, being easy to find is everything.

Timely’s free Reserve with Google integration adds a booking button to your Google Business Profile, making it easy for potential clients to find you – then book straight from Google Search and Maps.

Switching to Timely is simple

Changing software can feel like hard work. But according to Hicklin, it doesn’t have to be.

“One of the biggest worries I hear is how much work it takes to switch,” she says. “But honestly, Timely handles most of it for you.”

Your booking system should do more than manage appointments. It should save you time, elevate your client experience and help your business grow.

“That’s why Timely is the platform I recommend to the salon owners I coach,” says Hicklin. “And the one I trust in my own business too.”

Come and meet Hicklin at the Timely stand at Professional Beauty London on Monday October 5, 12–2pm. Grab a refreshment, have a chat and get an industry leader’s take on growing a beauty business.

To learn more about Timely’s software and to trial Timely free for 14 days, visit gettimely.com