Professional Beauty London

The BUZZ

From new treatment tech to fresh thinking around skin health, here are 10 shifts gaining momentum across the beauty industry that you can spot at PB London

1 See the light

Professional Beauty London will be the launchpad for some incredible LED technologies. Be among the first in the UK to see Dermalux’s portable LED mask, which sits away from the skin for uniform coverage, as well as Celluma’s Mystique, which treats face and scalp at the same time. Ask the Dermalux team about its pro affiliate scheme to boost profit when retailing the mask for between-visit maintenance.

2 Nails newness

Get hands-on with the latest launches from leading nail brands including Glitterbels, Jessica, Mii, Cuticle Co, E-MO Nails and more. Check out Glitterbels’ brand-new swatch station, where you can try new systems for yourself. The brand will also be running live education across both days with a line-up of ambassadors. Meanwhile, as sponsor of the Business Stage Mii will be supporting us to deliver solutions to grow your beauty business. You can also see launches including Mii’s Into The Night statement gel polish collection and Jessica’s Icons line, which pairs classics with new shades.

3 Exosomes and regenerative skincare

The shift toward biotechnology and cellular repair is a major theme across clinical skincare and device launches. Dermalogica Pro is featuring its Exosome Longevity concept, pairing microneedling with the pro-only Exo Booster and biomimetic Phyto Nature E2. Neunova is introducing the Needle-Free ExoShot alongside re’mirae EXO Mist, with biomimetic exosomes and peptides. Ivanmed is debuting the Juliette Armand Exo Fusion range, combining exosome and PDRN formulations, Million Dollar Facial presents Bio-Cell Trinity, with plant-derived exosomes, vegan PDRN, and DermaChannel spicules, while Medi-MD is launching a microneedling device with an exosome booster serum. On top of all that, the Skin & Longevity live stage programme, sponsored by Dermalogica, will introduce a host of cutting-edge topics and demos to get your skills up to speed.

4 AI-driven diagnostics and tools

Data-backed consultations and AI integration are transforming the exhibition floor. Check out the pre-launch of 3D-Aesthetics’ QuantumLase MD, an AI-powered robotic laser hair-reduction platform, which combines established 808 nm diode laser technology with intelligent mapping, a six-axis robotic arm and a traditional manual handpiece.

Meanwhile, Dermapenworld is showcasing Dp Scan, a diagnostic device using clinical-grade imaging and AI algorithms to analyse skin, scalp, and hair in real time. Skin Authority is debuting in the UK market with its AI Skin Scan, offering tailored product recommendations. And Silhouette Dermalift is introducing its updated Neulase Diode Laser hair removal system, with AI-powered enhancements.

MAHOGONY

5 Big hair energy

This year, Professional Beauty London runs alongside major hair event Salon International, making it Europe’s largest autumn industry event. This means salon owners can check out the incredible inspo on the Salon show floor with high-energy shows and masterclasses from major names such as Jack Howard, James Earnshaw and Josh Lamonaca, as well as the latest launches in pro haircare.

6 The international zones

Go beyond the familiar and discover something new at the China and Italy Pavilions, bringing international exhibitors and specialist manufacturers to Professional Beauty London. Check out launches from:

• Bluekit

• Boss Trade HK

• Clinical Skin

• Cypress Sourcing Company

• Foshan UV Technology

• Huarui Packaging Tech (Hangzhou)

• I.P.S

• Mansechang

• OMM Collection

• Shenzhen Azure Technology

• Shenzhen Yihong Lighting

• Yiwu Qianshuo Cosmetics

7 Multisensory mind-body recovery

Treatment couches and spa equipment are evolving into immersive recovery systems. Lemi will show integrated vibro-acoustic technology across its treatment beds to transform sound into synchronised body vibrations paired with AI-personalised relaxation paths. Gharieni is introducing its Metawell Mind Body Wellness Technologies line, featuring the RLX BrainGym alongside the hydrotherapy-integrated ZenFusion Flow Japanese Head Spa, Starpool is showing Sport

Infrared Cabins integrated with photobiomodulation, AKT Group (Life WellTech) will unveil treatment beds equipped with thermal controls, headphones-free sound proximity wings and touchless HRV screening. And of course, you can learn about the latest global wellness innovations at the World Spa & Wellness Convention too.

8 Real talk from leaders

Sick of “inspirational” interviews that only focus on success without sharing the setbacks and life lessons it took to get there? Don’t miss our line-up of live podcasts on the Professional Beauty Stage. Major industry names including iconic makeup artist and entrepreneur Ruby Hammer, Blink Brow Bar founder Vanita Parti and multi-site spa owner Becky Lumsden of Pure Spa will share the mistakes they made so you don’t have to. In fact, solutions to real-world issues will be a theme across all our live stages so check out the the Business, Skin & Longevity and IIAA’s Active Ageing stages too!

9 Inspirational techniques

Want to stay at the cutting edge of massage or nails? Watch the best massage therapists from across the globe at the National Massage Championship, and check out the absolute top talent in nails during Nailympia. Both market-leading competitions will run at Professional Beauty London this year, giving exclusive access to the most inspirational professionals working and educating in the industry today as they show the latest techniques from around the world.

10 Get ready for the next gen

PB London’s Next Gen focus includes a breadth of resources and inspo for learners and young talent.

Tailored live stage sessions focus on early career progression – don’t miss Fiona Jackson on the Business stage at 1.30pm on October 5, covering “The future-proof therapist: the skills that create exceptional beauty and spa professionals”. Meanwhile, the career and internship matchmaking programme will see brands featuring dedicated QR codes linking directly to entry-level career paths, internship openings and starter kit offers.

Professional Beauty London takes place at Excel London on October 4–5. Register for your free ticket at professionalbeauty.co.uk/london