Digital
PROFESSIONAL
BEAUTY.CO.UK
We take a look inside PB’s digital world
Hot Topic
Can your business survive without social media?
@fabthesalon: “It’s a contribution to my survival, but I’ll never run my business relying on it. 🙌❤️”
@skinsentialsshrewsbury: “I think it plays a huge role in helping to build clients from the ground up, but once you’ve got that client base, a lot relies heavily on word of mouth! The experience you provide is what keeps you booked; well-looked-after clients continue to return ❤️”
Elysium Bookings: “A resilient beauty business probably needs both: social media for discovery and trust, but owned channels – website, email or SMS permissions, reviews, referral relationships and repeat bookings – so the diary doesn’t depend on one algorithm. ‘Could we survive without it?’ is a useful test of channel balance.
Hot Topic
What does the future of education within the industry look like to you?
@rosiekefford: “The standards around accreditation need to become much stricter. We need to protect therapists, educators, and most importantly, the clients in the treatment room .”
@thetreatmentroomsbrighton: “Equal standards of examination. Every student in a face-to-face practical examination by an external examiner. Let’s raise the standard and do better for our future therapists. 🙌”
Donna Carey: “I would teach practitioners how to think, not simply what to do. Understanding the human body – and knowing how to question what we see, what we’re told, and what we’re being sold – gives practitioners the foundations to keep learning throughout their careers."
This month we asked you…
How are you preparing your business for autumn?
31% Updating treatment menu
27% Focusing on retention and rebooking
22% Planning autumn marketing
20% Investing in training
You had your say…
Does your business's success depend on its location?
@gingertreebeauty: “I’ve always worked in a rural area, with no footfall, so marketing needs a different approach. My location matches my style of working, my brand, and dedication to peace, privacy, and luxury with a welcoming feel. Choose what suits your business vibe and you attract the right clients.”
@annelouisebeautyacademy: “Definitely not. A great business builds clients from excellent treatments and fantastic customer care. People will travel for miles to support a business they trust and feel comfortable with.✨”
Louise Tilden: “Accessibility is important to a degree, but I used to travel 40 miles to see my therapist because she was worth it! For a nurturing, long appointment, it’s definitely worth it. I live in Somerset and have clients travel from Bristol, Bath and North Devon. 🙌”
Join the conversation…
@professionalbeauty.uk
...and the team
@eveoxberry
@ellen_cummings
@josienicolej
@conniecoooper
@kezia.leah
/ProfessionalBeautyUK
@professionalbeauty.uk
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@pro_beauty
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