Digital
PROFESSIONAL
BEAUTY.CO.UK
We take a look inside PB’s digital world
Hot Topic
Should staff be rewarded for hitting targets, or is that just part of the job?
@kinfolkrising:
“I believe in rewarding the right behaviours. Numbers always tell a story. Hitting metric benchmarks is the outcome of the right behaviours, So, yes! Every little win should be celebrated and rewarded!”
@bearbeauty._:
“Yes, I believe they should be rewarded for hitting targets, that's the point of a target or a goal. Yes, it is part of their job, but it is the salon owner’s job to teach them how to do this and help them identify where they struggle.”
Katrina Murray:
“Absolutely! Incentives are a must for keeping your staff happy. Their job is to provide treatments so the fact they go above and beyond to hit targets, upsell and move your business forward should be celebrated and rewarded. A little thank you goes a long way.”
Hot Topic
Should you engage with negative online comments publicly or privately?
@ravenshead_beauty:
“Publicly… I believe businesses should acknowledge concerns professionally and show they’re willing to help. But the actual resolution is usually best handled privately with a conversation or meeting. For me, a calm response inviting the client to speak directly shows accountability without escalating things online.”
Julie McCabe:
“Publicly – show your professionalism.”
This month we asked you…
How do you incentivise your team to hit/beat their targets
60% Bonus payments
25% Career progression
12% Gifted experiences
3% Extra time off
You had your say…
Is learning marketing as crucial as learning new treatments?
Natasha Britton:
“Definitely. It is not just about what you offer. It is about how well you market it, package it and position it. In today’s industry, being busy goes to the person who knows how to capture attention, build demand and communicate value. That is why marketing is no longer a nice extra. It is part of the offer.✨
” The Retreat: “I would say it is almost more important and is definitely a gap in training these days.”
Join the conversation…
@professionalbeauty.uk
...and the team
@eveoxberry
@ellen_cummings
@josienicolej
@conniecoooper
@kezia.leah
/ProfessionalBeautyUK
@professionalbeauty.uk
professionalbeauty
@pro_beauty
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