Professional Beauty
October 2025
In this edition
EDITOR’S COMMENT
In a market where rising costs are increasingly
NEWS
Grunge makeup, polka-dot nails and sensory scents named
PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world
5 aesthetic nurses TO FOLLOW
From myth busting to impressive before-and-afters, these aesthetic nurses are posting content to inspire and educate
INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market
INSIDER SPA
RIVER ISLAND The results from this month’s spa
INSIDER NAILS
RIVER ISLAND Over a third of nail businesses
on the SCENE
Behind the scenes at the parties, launches and events in the world of beauty, aesthetics, spa and nails
Team talk
Team performance reviews can be hard to fit in and even harder to face, particularly when there are issues to address, but they are one of the most crucial tasks of a manager, writes Hellen Ward
A touch above
Abigail Cole, owner of Touch Health and Beauty in Hampshire, shares the impact of advanced treatments on business growth and why education and partnership are key to success
ASK THE Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
FROM CLINIC to academy
Lucy Astbury, founder of LA Skin Spa and Academy, explains how her partnership with Zemits has enabled her to transform from a clinic owner to a CPD-certified trainer
Talking to… KIRSTY McDONOUGH
PB’s Nail Professional of the Year 2025 tells Josie Jackson why the time is right for her to transition into becoming a nail educator and salon owner
THE Inside track
With a multitude of nutritional trends popping up on social media, Ellen Cummings explores which ones beauty professionals should know about in 2025 and beyond
GUT FEELING
From fibre and functional mushrooms to biotics and brain food, these ingestible beauty picks will help clients glow from the inside out
SET FOR success
With live demos, launches and offers across the show, here’s a taste of what the top brands will be showcasing at Professional Beauty Autumn on October 12-13 at ExCeL London
LEARN & network
The live stages and workshops at Professional Beauty Autumn on October 12-13 will focus on the topics you need to grow your beauty business
MAGIC HANDS
Nail techs and massage therapists – show the industry what you’re made of as competitions return to Professional Beauty Autumn at Excel London on October 12-13
SETTING UP HOLMES
From a shed in her mum’s garden to a multi-site salon and academy business, Jasmine Holmes tells us how she built up Holmes of Beauty
NATURAL beauty
South Lodge in Sussex weaves together nature, design and wellness in its spa offering. Ellen Cummings takes a closer look
Is it time to fire your loyal clients?
Business mentor Stevey Powell discusses whether loyalty is all it’s cracked up to be when it comes to your clientele
FACE first
We trial some new advanced skin treatments, and Skin Rocks Pro releases its first facial protocols
PROTECT & RESTORE
Launches this month include products to shield skin from environmental aggressors, plus some standout makeup and nail collections
BEAUTY INSIDE OUT
With over 30 years of industry experience, facialist and educator Amba Logan tells Connie Cooper about her inside-out approach to beauty, launching her own business, and what’s in store at Professional Beauty Autumn
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Professional Beauty Autumn 2025

MAGIC HANDS

Nail techs and massage therapists – show the industry what you’re made of as competitions return to Professional Beauty Autumn at Excel London on October 12-13

Nailympia 2025

Join us for the major international nail competition, which celebrates 21 years this year. This competition blends a mix of online and arena categories, making it available to everyone.

Sunday, October 12

8.30am: Gel Polish Manicure – 45 minutes, two hands

10.15am: UV Gel Competition Nails – 75 minutes, left hand

12pm: L&P Acrylic Competition Nails – 75 minutes, right hand

1.45pm: The Joy of Nails – 75 minutes, three nails (can do own hand)

3.30pm: French Twist – 75 minutes, three nails (can do own hand)

Monday, October 13

8am: Salon Nails – 60 minutes, one hand

10.15am: Stiletto Nails – 2 hours, one hand (can do own hand)

12.45pm: Fantasy Complete Look – 60 minutes

3.30pm: The Nailympia London 2025 Awards

Sponsors: Andreia Professional, Gelish, Gel Junkie, HD Professional Nail Systems, REM, Ülka, Umia, URAWA, Vodex

Headline Sponsor:

National Massage Championship

This event welcomes all qualified massage therapists and bodyworkers to compete for a trophy across nine categories.

Sunday, October 12

9am: Spa/Wellness and Freestyle categories (round 1)

10.30am: Spa/Wellness and Freestyle categories (round 2)

12pm: Freestyle category (round 3) and Eastern category

2.40pm: Chair Massage & Facial and Massage with Tools category

3.30pm: Awards ceremony (Health & Wellbeing Stage)

Monday, October 13

9am: Swedish/Deep Tissue and Advanced/Clinical categories (round 1)

10.30am: Swedish/Deep Tissue and Advanced/Clinical categories (round 2) 

1pm: Awards ceremony (Health & Wellbeing Stage) 

1.45pm: The National Massage Championship Grand Finale 

3pm: Judges Excellence Awards

Additional partners and sponsors: City Lux, Champneys, International Massage Association, Massage World magazine, Massage Warehouse, The Massage Table Store

Find out more about both competitions at professionalbeauty.co.uk/pbautumncomps

LEARN & network
The live stages and workshops at Professional Beauty Autumn on October 12-13 will focus on the topics you need to grow your beauty business
< Go to Previous Article
NATURAL beauty
South Lodge in Sussex weaves together nature, design and wellness in its spa offering. Ellen Cummings takes a closer look
Go to Next Article >
NATURAL beauty
South Lodge in Sussex weaves together nature, design and wellness in its spa offering. Ellen Cummings takes a closer look
Go to Next Article >
This article appears in October 2025

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This article appears in...
October 2025
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EDITOR’S COMMENT
In a market where rising costs are increasingly
NEWS
Grunge makeup, polka-dot nails and sensory scents named
PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world
5 aesthetic nurses TO FOLLOW
From myth busting to impressive before-and-afters, these aesthetic nurses are posting content to inspire and educate
INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market
INSIDER SPA
RIVER ISLAND The results from this month’s spa
INSIDER NAILS
RIVER ISLAND Over a third of nail businesses
on the SCENE
Behind the scenes at the parties, launches and events in the world of beauty, aesthetics, spa and nails
Team talk
Team performance reviews can be hard to fit in and even harder to face, particularly when there are issues to address, but they are one of the most crucial tasks of a manager, writes Hellen Ward
A touch above
Abigail Cole, owner of Touch Health and Beauty in Hampshire, shares the impact of advanced treatments on business growth and why education and partnership are key to success
ASK THE Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
FROM CLINIC to academy
Lucy Astbury, founder of LA Skin Spa and Academy, explains how her partnership with Zemits has enabled her to transform from a clinic owner to a CPD-certified trainer
Talking to… KIRSTY McDONOUGH
PB’s Nail Professional of the Year 2025 tells Josie Jackson why the time is right for her to transition into becoming a nail educator and salon owner
THE Inside track
With a multitude of nutritional trends popping up on social media, Ellen Cummings explores which ones beauty professionals should know about in 2025 and beyond
GUT FEELING
From fibre and functional mushrooms to biotics and brain food, these ingestible beauty picks will help clients glow from the inside out
SET FOR success
With live demos, launches and offers across the show, here’s a taste of what the top brands will be showcasing at Professional Beauty Autumn on October 12-13 at ExCeL London
LEARN & network
The live stages and workshops at Professional Beauty Autumn on October 12-13 will focus on the topics you need to grow your beauty business
MAGIC HANDS
Nail techs and massage therapists – show the industry what you’re made of as competitions return to Professional Beauty Autumn at Excel London on October 12-13
SETTING UP HOLMES
From a shed in her mum’s garden to a multi-site salon and academy business, Jasmine Holmes tells us how she built up Holmes of Beauty
NATURAL beauty
South Lodge in Sussex weaves together nature, design and wellness in its spa offering. Ellen Cummings takes a closer look
Is it time to fire your loyal clients?
Business mentor Stevey Powell discusses whether loyalty is all it’s cracked up to be when it comes to your clientele
FACE first
We trial some new advanced skin treatments, and Skin Rocks Pro releases its first facial protocols
PROTECT & RESTORE
Launches this month include products to shield skin from environmental aggressors, plus some standout makeup and nail collections
BEAUTY INSIDE OUT
With over 30 years of industry experience, facialist and educator Amba Logan tells Connie Cooper about her inside-out approach to beauty, launching her own business, and what’s in store at Professional Beauty Autumn
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