INSIDER NAILS

PEACOCKS

May brought positive momentum for many nail professionals, with 36% reporting better treatment business than the same time last year and half maintaining steady performance. Retail performance also held its ground, with 49% of businesses matching or exceeding May 2024’s retail sales.

The data shows that consistent online presence continues to pay off – 41% of nail techs have seen an uplift in bookings thanks to regular posting on social media. It’s a reminder that showcasing your work can have a direct impact on business growth.

The industry remains passionate about professionalism, with 62% of respondents believing that unqualified nail techs undermine trained professionals. A further 27% say that if someone wants to charge for their work, they should get qualified; a clear indication of the value placed on education and standards.

On the spot

How do you feel about self-taught nail techs working without qualifications?

1. It undermines qualified professionals (62%)

2. They should get qualified if they want to charge (27%)

3. Totally fine, skills matter more than a certificate (9%)

4. It’s OK if they maintain hygiene and safety (2%)

41% have seen a rise in bookings after posting consistently on social media

What’s your view on undercutting prices in your area?

1. I refuse to engage in price wars (57%)

2. It damages the industry (29%)

3. It’s necessary in tough times (8%)

4. It’s smart business, competition is healthy (6%)

Month in numbers

33 nail treatments performed on average per week in May

METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email and social media from June 9 to June 16, 2025, regarding business for the month to May 31, 2025. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.