Professional Beauty
July/August 2025
In this edition
EDITOR’S COMMENT
New research this month shows that clients are
NEWS
Clients are prioritising results over luxury, says new
PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world
5 home-based salons TO FOLLOW
Thinking about setting up a salon from your house? Here are five salon owners who have turned their homes into havens for all things beauty to look to for inspiration
INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market
INSIDER SPA
BOUX AVENUE The spa sector showed impressive growth
INSIDER NAILS
PEACOCKS May brought positive momentum for many nail
on the SCENE
Behind the scenes at the parties, launches and events in the world of beauty, aesthetics, spa and nails
Style & substance
Regular salon redesigns keep things fresh and on brand but they only work if the client experience is also on point, writes Hellen Ward
ASK THE Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
Talking to… JESSICA MEE
The medispa owner tells Eve Oxberry how she manages her time to excel in social media as well as treatments, and why allowing a team to specialise is the key to client satisfaction
The NUMBERS GAME
Data is transforming the way salons and spas operate. Ellen Cummings explores how you can use client analytics to boost revenue
BEAUTY BY NUMBERS
Here’s how some of the leading software brands are helping beauty and spa businesses drive growth through data analytics
ALL inclusive
Sinead Gorman outlines how you can support LGBTQIA+ clients through your social media and salon environment
Grow TOGETHER
Everyone wants full and healthy lashes, but that can be hard to achieve for several reasons. Understand the causes of thinning lashes and you can help clients achieve the best lashes of their life, writes Kezia Parkins
LUSH LASHES
Some of the best lash serums on the market to help your clients’ lashes grow long and luscious
Skeyndor uncovers the RADIANCE within every CLIENT
Discover a unique advanced chemical peel that accelerates skin regeneration and restores the skin microbiome to create coveted “glass skin”
5 years on
Rachael Hyland reflects on the beauty industry since the pandemic, and looks at what’s next for salons and spas
BESIDE the seaside
Ellen Cummings talks to Michelle Young about Solent Hotel and Spa’s newly renovated wellness facilities
COOL down
This month’s new and tested treatments include protocols to boost regeneration and soothe inflammation
HIGH SUMMER
This month’s launches include bright summer nail collections, plus some smart skincare to nourish and protect
TAKE A CHANCE
The key to growing your own brand is staying true to your ethos and not fearing failure, Nina Attfield , founder of lash brand Lustrelash, tells Erin Leybourne
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5 home-based salons TO FOLLOW

Thinking about setting up a salon from your house? Here are five salon owners who have turned their homes into havens for all things beauty to look to for inspiration

Smita Ahluwalia

Instagram: @smitahluwalia 749

Facialist Smita Ahluwalia is the owner of the Smita London beauty business in North London and a Professional Beauty Awards judge for 2025 – and she’s vocal about her love of being a home salon owner and the work/life balance it brings.

Her gorgeous clinic is located at the end of her garden in a cottage-style bungalow. Ahluwalia has over 30 years of experience in skin with a special focus on results-driven, advanced treatments. The therapist brings her holistic practices into everything she does and has shared her skills and knowledge as an educator for brands.

Louise Tilden

Instagram: @ltbtinsta 442

Louise Tilden was the winner of Mobile/Home-Based Beauty Business of the Year 2025 at the Professional Beauty Awards.

As well as being an advanced CACI clinic, Louise Tilden Beauty Therapy offers a range of treatments from brows and lashes to full-body waxing for men and women. As someone who entered into the beauty industry aged 38, she is a great one to follow to inspire anyone thinking of switching careers later in life.

Emily Pemberton

Instagram: @thebrickhousebeauty 3.3k

Emily Pemberton took the plunge to sell her house to find a home she could run her beauty business out of – and she found The Brick House Beauty in Stafford, which went on to be named Mobile/Home-Based Business of the Year at the Professional Beauty Awards in 2022.

Before going home-based, Pemberton spent three years at Staffordshire’s Hoar Cross Hall spa. Now, she offers mentoring for anyone wanting to follow in her footsteps and become a home-based salon owner

Shea Osei

Instagram: @shadesofshea_ 49.4k

Shea Osei closed her high street salon in Stratford, East London, in 2021 after the peak of the pandemic to go it alone. Fast forward, and the Essex-based home salon owner is just coming off the back of a giddy press tour surrounding her work on the Wicked movie, shining a huge light on nail art and the incredible work of nail techs. Osei is a firm believer in the power of social media and speaks out about shooting your shot as a freelancer who has a dream of working with someone who might seem out of reach. She is also vocal on important topics such as diversity in the nail industry.

Joanna Staniul

Instagram: @jslashandbrowstudio 2.6k

Joanna Staniul began her lash career in 2013 when she completed her foundation training in Poland. Despite the setback of closing her high street salon in lockdown, Staniul was determined to keep offering exceptional lash services, so she opened her home-based salon – Lash and Brow Studio by Joanna Staniul.

Her expertise in lash extension, lash lifts, brow waxing, tinting and lamination has gained Staniul numerous awards, and this year she became a finalist in our Mobile/Home-Based Beauty Business category. Passing down her 14 years of experience in lashing, Staniul is increasingly offering training and mentorship.

TAKE A CHANCE
The key to growing your own brand is staying true to your ethos and not fearing failure, Nina Attfield , founder of lash brand Lustrelash, tells Erin Leybourne
< Go to Previous Article
The NUMBERS GAME
Data is transforming the way salons and spas operate. Ellen Cummings explores how you can use client analytics to boost revenue
Go to Next Article >
The NUMBERS GAME
Data is transforming the way salons and spas operate. Ellen Cummings explores how you can use client analytics to boost revenue
Go to Next Article >
This article appears in July/August 2025

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This article appears in...
July/August 2025
Go to Page View
EDITOR’S COMMENT
New research this month shows that clients are
NEWS
Clients are prioritising results over luxury, says new
PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world
5 home-based salons TO FOLLOW
Thinking about setting up a salon from your house? Here are five salon owners who have turned their homes into havens for all things beauty to look to for inspiration
INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market
INSIDER SPA
BOUX AVENUE The spa sector showed impressive growth
INSIDER NAILS
PEACOCKS May brought positive momentum for many nail
on the SCENE
Behind the scenes at the parties, launches and events in the world of beauty, aesthetics, spa and nails
Style & substance
Regular salon redesigns keep things fresh and on brand but they only work if the client experience is also on point, writes Hellen Ward
ASK THE Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
Talking to… JESSICA MEE
The medispa owner tells Eve Oxberry how she manages her time to excel in social media as well as treatments, and why allowing a team to specialise is the key to client satisfaction
The NUMBERS GAME
Data is transforming the way salons and spas operate. Ellen Cummings explores how you can use client analytics to boost revenue
BEAUTY BY NUMBERS
Here’s how some of the leading software brands are helping beauty and spa businesses drive growth through data analytics
ALL inclusive
Sinead Gorman outlines how you can support LGBTQIA+ clients through your social media and salon environment
Grow TOGETHER
Everyone wants full and healthy lashes, but that can be hard to achieve for several reasons. Understand the causes of thinning lashes and you can help clients achieve the best lashes of their life, writes Kezia Parkins
LUSH LASHES
Some of the best lash serums on the market to help your clients’ lashes grow long and luscious
Skeyndor uncovers the RADIANCE within every CLIENT
Discover a unique advanced chemical peel that accelerates skin regeneration and restores the skin microbiome to create coveted “glass skin”
5 years on
Rachael Hyland reflects on the beauty industry since the pandemic, and looks at what’s next for salons and spas
BESIDE the seaside
Ellen Cummings talks to Michelle Young about Solent Hotel and Spa’s newly renovated wellness facilities
COOL down
This month’s new and tested treatments include protocols to boost regeneration and soothe inflammation
HIGH SUMMER
This month’s launches include bright summer nail collections, plus some smart skincare to nourish and protect
TAKE A CHANCE
The key to growing your own brand is staying true to your ethos and not fearing failure, Nina Attfield , founder of lash brand Lustrelash, tells Erin Leybourne
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