1 mins
INSIDER SPA
F&F
November proved to be a successful month for many spas, with 45% of survey respondents reporting better treatment business compared to the same time last year, and 43% seeing an increase in retail sales.
Looking toward 2025, 46% of spa managers identified attracting new clients as their top priority, highlighting a proactive approach to growth. Others are focusing on enhancing their offerings, with 32% planning to upgrade facilities and equipment and 14% prioritising marketing and social media efforts. Expanding service menus is also on the radar for 8%, as spas aim to cater to diverse client needs.
Staff engagement remains a focus, with 78% of spas offering performance-based incentives to motivate and reward teams. Pricing strategies are evolving too, with 44% planning to raise prices in line with rising costs and 25% introducing tiered pricing structures.
On the spot
What is your top priority for your spa in the New Year?
1. Attract new clients (46%)
2. Upgrade facilities and equipment (32%)
3. Increase marketing and social media efforts (14%)
4. Expand the service menu (8%)
78%
offer performance-based incentives to staff
Are you planning to make any changes to your pricing in the New Year?
1. Yes, I plan to increase prices to reflect rising costs (44%)
2. Yes, I plan to introduce tiered pricing for premium services (25%)
3. No, I plan to keep pricing the same (23%)
4. I haven’t decided yet (8%)
Month in numbers
How did treatment business in November 2024 compare with November 2023?
How did retail business in November 2024 compare with November 2023?
66%
average treatment room occupancy in November