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INSIDER BEAUTY

Our exclusive monthly benchmarking stats for each sector of the market

ROMAN ORIGINALS

Despite retail challenges, salons are finishing 2024 on a high note, with steady treatment demand and strategic planning for the future. November 2024 saw positive signs for many businesses, with 27% reporting better treatment business compared to November 2023 and 41% maintaining steady performance.

With an impressive 77% average treatment room occupancy in November, salons are successfully filling schedules and keeping client engagement high.

As the New Year approached, pricing strategies were top of mind for many salon owners. A significant 68% plan to increase prices for 2025 to account for rising costs, while 23% are still considering their options. Only 9% intend to keep pricing the same, indicating a focus on adapting to economic changes.

On the spot

Are you planning to make any changes to your pricing in the New Year?

1. Yes, I plan to increase prices to reflect rising costs (68%)

2. I haven’t decided yet (23%)

3. No, I plan to keep pricing the same (9%)

32% offer performance-based incentives to staff

Month in numbers

How did treatment business in November 2024 compare with November 2023?

How did retail business in November 2024 compare with November 2023?

77% average treatment room occupancy in November

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This article appears in January 2025

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January 2025
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