Insider nails

MATALAN

April was a positive month for many nail salons and nail techs – a significant 55% of you reported improved nail treatment business compared to the same month last year, while 36% saw stable performance and only 9% experienced a decline. In terms of retail, 36% of businesses noted better sales, 45% stayed the same and 18% faced reduced sales, compared with figures from April last year.

There are a variety of retail options available for nail businesses. This month’s survey revealed that hand creams and lotions are the most popular option, being retailed by 76% of you, while cuticle oils (64%) and nail care kits (27%) were also mentioned. This shows the value of educating clients about at-home nail care in order to maintain the health of their nails in between salon appointments. Check out the latest launches from the pro nail brands on page 81.

On the Spot

How do you typically compensate yourself as a nail business owner?

1. Taking a regular salary or hourly wage (45%)

2. Drawing profits from the business as needed (26%)

2. Reinvesting earnings into business growth (18%)

73% use LED lamps to cure gel/ acrylic

What types of nail retail products do you offer?

1. Hand creams and lotions (76%)

2. Cuticle oils (64%)

3. Nail polish (55%)

4. Nail care kits (27%)

5. Nail tools and accessories (27%)

6. Nail art supplies (9%)

Month in Numbers

How did nail treatment business in April 2024 compare with April 2023?

How did nail retail business in April 2024 compare with April 2023?

39 nail treatments performed on average per week in April

METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email and social media from May 2 to May 14, regarding business for the month to April 30. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.