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Insider spa

GEORGE AT ASDA

March was a month of notable achievements and strategic considerations for spa directors, with treatment business soaring for an impressive 67% of Insider respondents compared to the same month of the previous year. Similarly, a significant 44% saw an improvement in retail sales, showcasing a strong performance overall.

In terms of promotional activities, spas embraced seasonal themes and occasions to attract clientele – despite March’s dreary weather. Spring-themed treatments and spa packages topped the list, followed by seasonal skincare promotions and offerings for Mother’s Day. Wellness workshops and discounts were also offered by a smaller percentage of spas, reflecting a diverse approach to attracting clients. Check out Hellen Ward’s column on page 40 for more on how personalised service can keep clients engaged.

On the spot

If you don’t employ apprentices in your business, what is the main reason?

1. I prefer to hire experienced professionals (60%)

2. Budget constraints (23%)

3. Lack of suitable training programmes (17%)

44% have noticed air pollution affecting clients’ skin

What promotions or events did you offer at your spa during March?

1. Spring-themed treatments or spa packages (56%)

2. Seasonal skincare promotions (44%)

3. Mother’s Day treatments or spa packages (33%)

4. Wellness workshops or discounts (11%)

Month in numbers

How did treatment business in March 2024 compare with March 2023?

How did retail business in March 2024 compare with March 2023?

72% average treatment room occupancy in March

This article appears in May 2024

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May 2024
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