Insider nails

GEORGE AT ASDA

Like in other sectors of the beauty industry, March presented some challenges for nail businesses. 42% of you reported improved treatment businesses compared to the previous year, but nail retail sales experienced a decline for 32% of respondents. Despite these fluctuations, salons maintained an average of 35 nail treatments performed per week, indicating consistent demand for services.

Nail service pricing is in the spotlight at the moment, with National Nail Tech Price Increase Day having taken place on April 8. We asked you when you last increased your prices, and the responses revealed a varied approach. 29% of you had increased your nail service prices within the last three months and 27% within the last year, while 22% last updated prices over two years ago. Check out our news review on page 20 to find out how some top nail techs price their services.

On the spot

When was the last time you increased your nail service prices?

1. Within the last three months (29%)

2. Within the last year (27%)

2. More than two years ago (22%)

3. Within the last six months (17%)

4. Within the last two years (6%)

67% think the nail industry needs to be more regulated

How do you or your staff prioritise physical health and maintain good posture?

1. Breaks between appointments to stretch and rest (63%)

2. Supportive seating and desk arrangements (53%)

3. Regular stretching or exercise outside of work (47%)

4. Physiotherapy, chiropractor or massage appointments (32%)

5. Ergonomic tools and equipment to minimise strain (26%)

6. I/they don’t take any health measures (11%)

Month in numbers

How did nail treatment business in March 2024 compare with March 2023?

How did nail retail business in March 2024 compare with March 2023?

35 nail treatments performed on average per week in March

METHODOLOGY Insider is compiled from a monthly survey of spas and beauty salons. The people who participated represent a cross-section of the industry and were polled by email and social media from April 4 to April 16, regarding business for the month to March 31. Nail business for the Insider Nails page was calculated from data provided by salons that offer nail services among other treatments. The figures given represent the average score for each answer. Brands are ranked when mentioned by several respondents.