Editor's Comment | Pocketmags.com

1 mins

Editor's Comment

The concept of emotional beauty looks set to become increasingly important for both brands and salons, with more research into how our mental wellbeing manifests itself in the skin and how scents, textures and treatments can impact mood and health.

Interestingly, we may also see a shift in focus from prescriptive skin and health ideals to a more realistic narrative that acknowledges how things that are “bad” for you, like parties and chocolate, actually make you happy in moderation – and happiness is just as important a piece in the wellness puzzle as sleep and skin health. Find out more about this and other trends set to impact the industry on page 11.

One trend that’s taken social media by storm of late is skin flooding, and this month we ask the experts how it translates within the professional market. While the concept of layering multiple products onto damp skin to lock in moisture is certainly not a new one, being able to advise clients on the dos and don’ts of this TikTok craze is vital for therapists, who are expected to be on top of all the latest terminology. Get the lowdown on page 72.

Love it or hate it, the impact of social media influencers on the beauty industry is growing. Not only are consumers following online tutorials for at-home treatments, young people starting out in the beauty industry are also often watching these videos and, in some cases, picking up bad habits. So, once again, the importance of regulation and best practice are under scrutiny this month, from an increasing need for clarity and uniformity around patch testing (see page 40) to a new campaign to raise standards in waxing (see page 61).

In fact, we have a wealth of waxing advice in this issue, as the experts also weigh in on the importance of client care during intimate waxing treatments. From the best positioning to how to handle difficult conversations, read their advice on page 52.


This article appears in May 2023

Go to Page View
This article appears in...
May 2023
Go to Page View
Editor's Comment
The concept of emotional beauty looks set to
Mind-skin connection, solid and powder formulations, activism and digital
We take a look inside PB’s digital world
Insider Beauty
Our exclusive monthly benchmarking stats for each sector of the market
Insider Nails
Nail treatment and retail business was solid
Insider Spa
The services provided by spas are
On the Scene
Behind the scenes at the parties, launches and
Testing Times
Regular patch testing can be a pain for salon owners and clients alike but it’s more important than ever, argues Hellen Ward
Ask The Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
Regulated training
The team at Skin College tells us what makes their Level 2 to Level 7 Aesthetics Pathway so special
Talking to… Olga Clapcott
The salon owner, educator and two-time winner of PB Nail Salon of the Year tells Kezia Parkins about her passion for training and her new foot health care courses
Bare it all
With intimate waxing, it’s important to create a safe environment. Lollie Hancock finds out from leading waxers how to ensure your clients are comfortable, and how to tackle difficult conversations
Before and After
Discover the products essential for pre- and postintimate waxing care for your clients
Raising waxing standards
With more and more questionable demo videos on social media, Marta Zaczkowska says it’s time to raise awareness of waxing best practice
Build it up
With clients aiming for strong, natural nails, builder gel could quickly become your salon’s best friend. Lollie Hancock finds out what you need to know
Lymphatic Massage
Meet Body Ballancer – the holistic lymphatic massage system helping deliver better results for clients and better revenue for salons
Making it mobile
Setting up as a mobile beauty therapist can be a daunting process, from sorting out the correct insurance to building a client base. Ellen Cummings asks three successful mobile beauty therapists for their top tips
Hot & cold contrast
Combining radiofrequency with cryotherapy can achieve skin tightening, fat reduction and facial contouring. The team at Zemits explains how
Flood test
Skin flooding is a social media trend on the rise, and you might see clients asking about it in salon soon – Ellen Cummings asks the experts how it works and who it can benefit
Creating calm
Carly Hinder, spa manager at The Spa at Bowood, tells Ellen Cummings about building a relaxing guest journey through interior design
In the kit with... Jenni Draper
Celebrity manicurist and beauty therapist Jenni Draper has over 20 years’ industry experience. Lollie Hancock finds out her five must-have products
Clean Start
We test out the latest protocols from Hydrafacial and more, and one spa explores the growing trend for “bleisure” spa breaks
Bright Outlook
This month’s launches include products to brighten clients’ skin, nails, piercings and more
Simple sourcing
Salonology co-founder Hollie Power tells Lollie Hancock about her latest project, The Salon Source, helping salon owners discover the right brands for them
Looking for back issues?
Browse the Archive >

Next Article
May 2023
Page 8