If there was one takeaway from the recent Professional Beauty London show, it was that nothing beats a bit of face-to-face time. While we’ve all got used to new ways of communicating and buying online in recent years, you can’t replace the vibe you get from a proper chat, a smile, or just being able to read someone’s body language when you’re making a connection.
If you didn’t make it to the show, you can see what you missed from page 67, where we recap on some of the highlights from the event, including seminars watched, deals done and partnerships formed.
Choosing the right brand partners is increasingly important, as salons and spas revisit their business models in the light of inflation (see page 11). Finding a brand that matches your philosophy is key, but how can you tell if their allegiance to a social cause is genuine? In our news analysis piece on page 28, we explore the issue of “woke-washing” and the importance of brand purpose versus social purpose.
And if you’re considering branching out in new directions with your partnerships this year, have a look at our piece on how to link up with independent fitness practitioners on page 83, where we explore how to add fitness into your offering in a way that doesn’t necessitate a large space or investment.
With summer around the corner, we also have a look at the best ways to improve your waxing and sugaring services this season, with tips from the pros on the best techniques, products and language to use for a smooth service. Read the full feature on page 58.
As we celebrate the winners of the World Spa & Wellness Awards, who were announced in April (see page 74), we also reveal the shortlist for the Professional Beauty Awards, which includes some incredible beauty businesses and practitioners. Check them out on page 54.