Professional Beauty
Professional Beauty


1 MIN READ TIME

EDITOR’S COMMENT

If there was one takeaway from the recent Professional Beauty London show, it was that nothing beats a bit of face-to-face time. While we’ve all got used to new ways of communicating and buying online in recent years, you can’t replace the vibe you get from a proper chat, a smile, or just being able to read someone’s body language when you’re making a connection.

If you didn’t make it to the show, you can see what you missed from page 67, where we recap on some of the highlights from the event, including seminars watched, deals done and partnerships formed.

Choosing the right brand partners is increasingly important, as salons and spas revisit their business models in the light of inflation (see page 11). Finding a brand that matches your philosophy is key, but how can you tell if their allegiance to a social cause is genuine? In our news analysis piece on page 28, we explore the issue of “woke-washing” and the importance of brand purpose versus social purpose.

And if you’re considering branching out in new directions with your partnerships this year, have a look at our piece on how to link up with independent fitness practitioners on page 83, where we explore how to add fitness into your offering in a way that doesn’t necessitate a large space or investment.

With summer around the corner, we also have a look at the best ways to improve your waxing and sugaring services this season, with tips from the pros on the best techniques, products and language to use for a smooth service. Read the full feature on page 58.

As we celebrate the winners of the World Spa & Wellness Awards, who were announced in April (see page 74), we also reveal the shortlist for the Professional Beauty Awards, which includes some incredible beauty businesses and practitioners. Check them out on page 54.

Editor

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This article appears in the May 2022 Issue of Professional Beauty


More from this issue

NEWS
Inflation and rising energy costs: the impact on
ASK THE Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
Talking to… ALICE SAGNIER & BRIDGET HEALY
The co-founders of EverySkin clinics talk to Lollie Hancock about creating career paths for their employees, how they’ve grown so quickly, and why they’re on a mission to make beauty treatments inclusive
ARE TOO MANY BRANDS IN THE INDUSTRY woke-washing?
With research revealing that more than half of consumers are uneasy about beauty brands promoting social issues, Amanda Pauley explores whether brands are now becoming “too woke”
INTIMATE waxing
Make sure your clients feel comfortable and confident on your couch with our expert advice on how to offer a pleasant, professional and problem-free intimate wax, writes Melanie Macleod
READY TO GLOW
The latest launches include products to give clients a healthy glow by plumping, bronzing or boosting collagen production

COPIED
This article appears in the May 2022 Issue of Professional Beauty