Professional Beauty
Professional Beauty



Fresha’s new deposits feature now delivers unrivalled income protection for hair, beauty and wellness businesses against late cancellations and no-shows.

The feature helps minimise lost income and provides a means of prevention that the industry has been waiting for.

As the single most requested feature from its 60,000 partners and 200,000 hair, beauty and wellness professionals, businesses using Fresha can now collect advance deposits for appointments, with innovative features that allow the deposit to be customised based on the service being booked, or the client type.

Deposit payments are quickly and securely received via Fresha payments at the time of booking, meaning Fresha partners can rest easy, knowing that they’re protected if a client cancels late or fails to show up at all.

The deposit paid by the client is deducted from their bill following their service, and in the event of a late cancellation or no-show, the deposit is retained by the salon to protect them from a loss of income.

Fresha chief executive and co-founder William Zeqiri says: “Addressing the issue of lost revenue through no-shows and late cancellations is a priority for hair, beauty and wellness businesses, and for us at Fresha.

“Deposits add another vital layer of protection for our partners in addition to the existing no-show and late cancellation policy features that are already reducing revenue loss by up to 60%. Our new feature further protects our partners from what is a preventable loss of income.”

Drive growth

With new feature innovations driving growth and delivering protections for its partners, Fresha co-founder Nick Miller adds: “Fresha has already processed millions of appointments, so reducing revenue loss from no-shows and late cancellations makes a huge difference to individual businesses, and the global industry.

“Our new deposits feature takes revenue protection to a new level by revolutionising how our partners can manage this issue. We’re delighted to make it available.”

When you join Fresha’s free appointment scheduling software and enable payments you can:

• Enable deposits across your entire service menu or apply deposits to selected services.

• Decide how much to charge upfront: you can require clients to pay a partial amount or the full price at the time of booking, with advanced options to customise the amount depending on the service being booked.

• Decide who pays a deposit: you may require all clients to pay upfront, or apply deposits only to certain groups, such as first-time clients.

A win-win

“The majority of appointments are now being booked outside of conventional working hours,” adds Miller.

“Clients want the convenience of booking appointments in their leisure time, and they’re increasingly dependent on technology that allows them to do that, as well as searching for salons and services in their area.

“Fresha is a win-win for salons and their clients; it provides an end-to-end solution that gives customers what they want, while also protecting salons against income loss should a client book and then fail to arrive.”

Join Fresha for free at


This article appears in the May 2022 Issue of Professional Beauty

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This article appears in the May 2022 Issue of Professional Beauty