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EDITOR’S COMMENT

If there was one takeaway from the recent Professional Beauty London show, it was that nothing beats a bit of face-to-face time. While we’ve all got used to new ways of communicating and buying online in recent years, you can’t replace the vibe you get from a proper chat, a smile, or just being able to read someone’s body language when you’re making a connection.

If you didn’t make it to the show, you can see what you missed from page 67, where we recap on some of the highlights from the event, including seminars watched, deals done and partnerships formed.

Choosing the right brand partners is increasingly important, as salons and spas revisit their business models in the light of inflation (see page 11). Finding a brand that matches your philosophy is key, but how can you tell if their allegiance to a social cause is genuine? In our news analysis piece on page 28, we explore the issue of “woke-washing” and the importance of brand purpose versus social purpose.

And if you’re considering branching out in new directions with your partnerships this year, have a look at our piece on how to link up with independent fitness practitioners on page 83, where we explore how to add fitness into your offering in a way that doesn’t necessitate a large space or investment.

With summer around the corner, we also have a look at the best ways to improve your waxing and sugaring services this season, with tips from the pros on the best techniques, products and language to use for a smooth service. Read the full feature on page 58.

As we celebrate the winners of the World Spa & Wellness Awards, who were announced in April (see page 74), we also reveal the shortlist for the Professional Beauty Awards, which includes some incredible beauty businesses and practitioners. Check them out on page 54.

Editor

Instagram: @Pro_Beauty01

Twitter: @Pro_Beauty

Facebook: /ProfessionalBeautyUK

YouTube: /1ProBeauty

This article appears in May 2022

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May 2022
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EDITOR’S COMMENT
If there was one takeaway from the recent
NEWS
Inflation and rising energy costs: the impact on
ARE TOO MANY BRANDS IN THE INDUSTRY woke-washing?
With research revealing that more than half of consumers are uneasy about beauty brands promoting social issues, Amanda Pauley explores whether brands are now becoming “too woke”
PROFESSIONALBEAUTY.CO.UK
We take a look inside PB’s digital world
HAPPY STAFF happy life
Creating a fun and inclusive work culture is key to combatting the “great resignation”. The team at Timely business management software explains how
INSIDER BEAUTY
Our exclusive monthly benchmarking stats for each sector of the market
INSIDER SPA
F&F With searches for at-home wellness tools having
INSIDER NAILS
RIVER ISLAND As summer creeps ever closer, pedicures
FEELINGS first
Creating loyalty is all about evoking emotion around why clients need your services and products. Hellen Ward explains how
Banish NO-SHOWS
With no-shows and late cancellations costing salons thousands in lost revenue every year, Fresha’s new deposits feature gives beauty businesses a new level of protection
ASK THE Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
Talking to… ALICE SAGNIER & BRIDGET HEALY
The co-founders of EverySkin clinics talk to Lollie Hancock about creating career paths for their employees, how they’ve grown so quickly, and why they’re on a mission to make beauty treatments inclusive
Leading LIGHTS
The shortlist for the Professional Beauty Awards 2022 can now be revealed. Here’s who made the cut
INTIMATE waxing
Make sure your clients feel comfortable and confident on your couch with our expert advice on how to offer a pleasant, professional and problem-free intimate wax, writes Melanie Macleod
THE WAXING KIT
Get prepped for the perfect intimate wax with some of the best specialist pro products
Show of STRENGTH
Professional Beauty London returned to ExCeL on April 3–4, bringing professional trade visitors together with some of the biggest brands in the beauty industry. For the first time, PB London was a hybrid event, with an additional online day on April 5
STRONGER together
The global spa industry came together at the World Spa & Wellness London Convention to share ideas and discuss the sector’s opportunities for growth. Here are the highlights
TONE & tighten
The new Zionic system combines active rotational massage with resistive monopolar radiofrequency. Here’s how it works
SHINING spas
The World Spa & Wellness Awards champions incredible spa businesses and professionals from across the globe. Here’s who won the 2022 awards
MAKE-UP maestros
MUAs battled it out to be crowned winners at Professional Beauty London’s Make-Up Competition 2022. Find out who brushed off the rest of the competition
BUILD AN ONLINE following
The team at NHBF shares why they think beauty businesses can benefit from creating an online following and offers advice on how to get started
WINNER takes it all
Nine nail techs won top prizes at Professional Beauty London’s Nail Competition 2022, with categories including press-ons, UV gel-polish, salon enhancements and nail art
In FOCUS
The Focus Dual offers ultimate flexibility with radiofrequency microneedling. The team at Lynton explains how
The PERFECT partner
Spas and salons are increasingly partnering with external fitness practitioners to offer 360-degree wellness without a large space or high cost. Penny Weston explains how to make it work
Spotlight on... VITAMIN F
This humble essential fatty acid is crucial in maintaining a healthy skin barrier and calming any nasty inflammation. Amanda Pauley delves into the science behind this powerful anti-inflammatory
in the MIX
Treatment launches this month combine advanced technologies with holistic techniques to offer the full package, and we trial an innovative new facial
READY TO GLOW
The latest launches include products to give clients a healthy glow by plumping, bronzing or boosting collagen production
A WELL WORLD
Paul Gerrard, Happy Paul founder, Gerrard International director and Global Wellness Day ambassador, shares the importance of the day, and how your business can get involved
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