Insider nails | Pocketmags.com

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Insider nails

Oliver Bonas

Many of your techs have been using this time of closure to upskill, with half (50%) watching online tutorials to learn new techniques and jalmost a quarter (22%) tuning into live interviews and webinars, such as the daily Professional Beauty Webinars series, to discuss common troubleshooting issues. Many of you have also been swotting up on best practice when it comes to health and hygiene in preparation for reopening, and to discuss what PPE you might need to invest in.

You’ve also been turning to your product houses for additional support during this tough time, from help with email marketing to boosting your retail sales via your online shop. Nail brand Jessica came out top (15%) as the nail company providing the most support during this time of closure, followed closely by CND (12%), The Gel Bottle Inc (10%) and OPI (9%).

Revenue has mainly been coming in the form of voucher sales, with most of you seeing a modest increase in these, and from online product sales – cuticle/nail oil is your bestselling item (17%), followed by hand cream (13%) and nail files (4%).

This article appears in June 2020

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June 2020
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June 2020
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