Insider spa
Primark
It’s fair to say that the past month has been a struggle for UK spas, with the uncertainty of the current situation weighing heavily on operators’ minds. A huge 83% of spa owners don’t feel like the UK Government is doing enough to support their businesses through the pandemic; and to keep themselves mentally healthy, 50% are now limiting their daily exposure to the news.
However, revenue has still been coming into your businesses via virtual services – the majority of you have experienced a 5% increase in voucher sales during the crisis and your online retail shops have been inundated with orders for moisturisers (17%), face masks (17%) and SPFs (10%).
A third of you (33%) have also been promoting your weekly schedule of live classes, covering meditation, yoga and more, as another way for clients to stay connected to your team – which is so important right now. Not surprisingly, half of you (50%) have also donated any PPE equipment you have to NHS workers on the frontline.