Professional Beauty
Professional Beauty

Professional Beauty - June 2020

Professional Beauty June 2020 Issue Out Now

Professional Beauty June 2020 Articles

Editor’s Comment
Our latest survey of the beauty and spa market showed
Get READY to reopen
With the hope of reopening on the horizon, make sure you’re prepared to hit the ground running as soon as Government restrictions lift with our guide to the industry guidelines
Crack the CODE
It’s not long until your salon or spa will be busy again but have you updated your operating system and booking process so it’s post-lockdown ready? These software tools will help your business thrive when you reopen, writes Amanda Pauley
Natural SELECTION
As the organic and natural beauty market soars to £106.4 million, the experts reveal what you need to know about organic, natural and clean make-up and skincare, writes Eleanor Vousden
Make-upmavens
Four of the trailblazing professional brands offering up organic, natural, mineral and vegan make-up
News
Almost three quarters (74%) of UK beauty businesses
professional beauty.co.uk
We take a look inside PB’s digital world
OnlineJARGON busting
Getting started with online marketing often brings up confusing terms and phrases. PB’s social media editor Chris Halpin explains some of the more common acronyms you will come across online
Insider beauty
Our exclusive monthly benchmarking stats for each sector of the market
Insider spa
It’s fair to say that the past month has been a struggle
Insider nails
Many of your techs have been using this time of closure
Risk versusREWARD
With the “coronacoaster” still hurtling through our lives and business plans, we need definitive answers in order to prepare for reopening, writes HELLEN WARD
ask the EXPERTS
Our beauty experts answer an array of questions about every aspect of running a successful salon or spa business
TIME is money
From pricing your manicure services correctly to upselling treatment add-ons to clients, mobile nail tech Metta Francis reveals how to charge what you’re worth as a freelancer – and get it
flying START
Make your salon’s reopening a success with these acne-fighting facials and a “social distancing” back massage
Bright future
Hot summer nail and make-up colours hint at happier times ahead, while skincare gets to work on pigmentation to boost radiance
How to make it as a… celebrity THERAPIST
Having worked backstage at Strictly Come Dancing and theHaving the MTV Awards, skincare and tanning expert Michaella Bolder shares her top tips for how to work with famous-name clients
MARIAN Newman
The renowned session tech and nail industry expert tells Eve Oxberry about her rise to the top, and an exciting new education project due to launch later this year
Is it time TO join forces?
Collaborating with a nurse to offer more invasive aesthetic treatments in salon could boost your profits and client base, but it has to be done correctly. Dr Kim Prescott explains how to set up this partnership
5 SECRETS of digital marketing
While the lockdown period has been incredibly tough, one positive to come from it is that most of us have improved our digital skills. Karen Davis reveals five digital tips salon owners can carry through into reopening