Professional Beauty - June 2020

In this edition


Professional Beauty June 2020 Issue Out Now
Editor’s CommentOur latest survey of the beauty and spa market showed
NewsAlmost three quarters (74%) of UK beauty businesses
professional beauty.co.ukWe take a look inside PB’s digital world
Online JARGON bustingGetting started with online marketing often brings up confusing terms and phrases. PB’s social media editor Chris Halpin explains some of the more common acronyms you will come across online
Insider beautyOur exclusive monthly benchmarking stats for each sector of the market
Insider spaIt’s fair to say that the past month has been a struggle
Insider nailsMany of your techs have been using this time of closure
Risk versusREWARDWith the “coronacoaster” still hurtling through our lives and business plans, we need definitive answers in order to prepare for reopening, writes HELLEN WARD
ask the EXPERTSOur beauty experts answer an array of questions about every aspect of running a successful salon or spa business
MARIAN NewmanThe renowned session tech and nail industry expert tells Eve Oxberry about her rise to the top, and an exciting new education project due to launch later this year
Get READY to reopenWith the hope of reopening on the horizon, make sure you’re prepared to hit the ground running as soon as Government restrictions lift with our guide to the industry guidelines
Crack the CODEIt’s not long until your salon or spa will be busy again but have you updated your operating system and booking process so it’s post-lockdown ready? These software tools will help your business thrive when you reopen, writes Amanda Pauley
Is it time TO join forces?Collaborating with a nurse to offer more invasive aesthetic treatments in salon could boost your profits and client base, but it has to be done correctly. Dr Kim Prescott explains how to set up this partnership
Natural SELECTIONAs the organic and natural beauty market soars to £106.4 million, the experts reveal what you need to know about organic, natural and clean make-up and skincare, writes Eleanor Vousden
Make-up mavensFour of the trailblazing professional brands offering up organic, natural, mineral and vegan make-up
TIME is moneyFrom pricing your manicure services correctly to upselling treatment add-ons to clients, mobile nail tech Metta Francis reveals how to charge what you’re worth as a freelancer – and get it
5 SECRETS of digital marketingWhile the lockdown period has been incredibly tough, one positive to come from it is that most of us have improved our digital skills. Karen Davis reveals five digital tips salon owners can carry through into reopening
flying STARTMake your salon’s reopening a success with these acne-fighting facials and a “social distancing” back massage
Bright futureHot summer nail and make-up colours hint at happier times ahead, while skincare gets to work on pigmentation to boost radiance
How to make it as a… celebrity THERAPISTHaving worked backstage at Strictly Come Dancing and theHaving the MTV Awards, skincare and tanning expert Michaella Bolder shares her top tips for how to work with famous-name clients
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